Magnetize-It!Magnetic Paint & Primer (Water Based) - High Standard 1 Gallon, MIHYD-2278

This is a great product. Excellent primer. The “nano-particular”seem legit. Don’t paint it on though. The surface texture will rob you of the crucial magnetic surface contact. Skim coat it. Five coats are sufficient. Then cover with vinyl to maintain smoothness.

not very strong nothing but a small photo magnet will stick

I bought this hoping to turn a dining room wall into a magnetic board that my wife could use to hang pictures magnetically. The plan was to mask out an area, paint it with this "magnetic" paint, and cover it with standard latex paint. The picture frames she's using are lightweight plastic, each one about 9" square and weighing a scant four ounces with a picture in place. I planned on gluing magnets to the back of each frame to allow her to "hang" the pictures wherever she wants on the wall. Although I thought it was a good plan, this paint is the failure point.Opening the can revealed a milky white fluid sitting on a gelatinous mass of black. Per the instructions I spent quite a bit of time mixing the product with a paddle mixer attached to a drill, being careful to scrape the bottom and all the sides as I went. I probably spent close to ten minutes on just mixing it up. When it was thoroughly mixed it had the consistency of pudding.I taped off a large section of my living room wall and gave it four coats with about 30-40 minutes drying time between coats. Per the instructions I used a roller in an up-down motion. A single coat was opaque enough to completely cover the paint behind it but I still applied three more coats afterwards. I removed the tape and allowed it to dry overnight. Once it had fully dried there was a ridge about the thickness of two business cards where the "magnetic" paint meets the previous paint. This was expected and I hoped the thickness would be a net positive for its magnetic properties. The "magnetic" paint was substantially rougher than the eggshell finish paint that's behind it. (To give you an idea of coverage: One gallon of this VERY EXPENSIVE paint covered an area of about 60 square feet with four coats so a single coat would cover about 240 square feet. For comparison, a gallon of standard latex paint will cover about 400 square feet. But also remember that the instructions for this paint say to apply 3-5 coats for "best results" so if you do three coats you should get about 75 square feet, while five coats should get you around 45 square feet. But frankly based on my own experience I don't see there being any performance difference between one coat and five coats.)But then, the test. I pulled a ceramic magnet off the refrigerator, held it to the wall, and watched it immediately fall off. The magnet in question was a sculpted tourist magnet from Germany so I thought perhaps the weight of the sculpture attached to the magnet was to blame, so I took another ceramic magnet (about the size of a stack of three nickels) and held that to the wall. That one held but only barely; a slight touch sent it to the floor. Then I pulled out the neodymium magnets. I started with a small one, 20x5x2mm. This was strong enough to stay on the wall even when poked a little. When it was tasked to hold up a single sheet of paper it did so, but then it fell off with a slight poke. Larger magnets (30x10x3mm, each weighing 1/5th of an ounce) worked better but only marginally so, able to hold three sheets of paper on the wall when poked; four sheets made them fall.I then thought that perhaps the weakness in the magnets' ability to hold had to do with the roughness of the finish; perhaps there wasn't enough contact area between the magnet and the paint. So I carefully sanded down a small section of the "magnetic" paint so that it was as smooth as the original latex. (NOTE: This is NOT recommended as the dust contains metal filings, so if you insist on doing this then take all appropriate precations!) When I tried the magnet test again I got exactly the same results so the smoothness of the finish has no bearing on this paint's ability to hold a magnet.Because I didn't want my dining room to have this massive flat black wall I needed to paint over it. It took two coats of Behr premium interior latex paint to hide the black which is actually fewer coats than I thought it would take. Once the latex had dried I repeated the magnet test above and found virtually no decrease in its (in)ability to hold a magnet. Which is to say, it didn't get appreciably worse when painted over.So then, my purpose. I started by gluing two of the 30x10x3mm magnets to the back corners of a frame and then tested it against the wall. It failed immediately, not even able to hold its own weight (4.4 ounces in total). For comparative purposes I tried this on my refrigerator and the frame held perfectly and very strongly. (I also tried just one magnet with the refrigerator and it too held perfectly and strongly.) I added two more magnets at a time, balancing the load on either side, and repeated the test. At six magnets in total (5.2 ounces total weight) the frames would hold up in most areas of the wall but tenuously. A sharp knock on the wall would cause them to slide if not fall all the way off. Eventually I finally settled on eight magnets -- six at the top of the frame, two at the bottom, for a total of 5.6 ounces. This held like battle steel on my refrigerator but was only just strong enough to hold the picture onto the wall.Would I do this again? Not a chance. If I had to do this over again I would probably go full-tilt on it by removing the existing drywall and creating a "sandwich" of 1/4" drywall with a steel sheet between them, then hang that where the old drywall was. The neodymium magnets would absolutely be strong enough to hold on to the metal through the 1/4" drywall much stronger than this paint can. Sure it would be more effort, but it would also be a lot more effective AND completely invisible.Since I cannot imagine a practical purpose for having a roughly-finished wall that's vaguely magnetic via some VERY overpriced paint that's difficult to mix and apply, I have little choice but to give this a poor rating. The ONLY reason why it's got two stars and not one star from me is because, simply, there's no other "paint it on" option like this available anywhere. This is apparently the best of what's out there in much the same way that the Uvalde police department is the best of what they've got out there. If you MUST have a magnetic surface you'd be much better off with a magnetic whiteboard or magnetic chalkboard. It'll be a lot cheaper, easier to install, and more effective.Avoid this product.

Magnetized chalkboard paint isn't very magnetized. The magnets slide down the wall and with the magnets in the paint, chalk is hard to wipe off. The wet cloth is black when wiped but the chalk is not gone. It's really rough. However as you can see in the 2nd picture the paint looks good before using chalk.

I used this to paint a small wall around the corner from my kitchen. I put notes and memos up using magnets. I even stuck some of my overflow fridge magnets on the wall and it looks cool! The paint is black and can be messy so I used a large tarp to be safe. Overall I’m very happy with my new wall.

Barely holds a piece of paper after six coats of paint. Definitely not worth the money. Horrible product.

We did exactly what the van said. Watched videos and it looked great. Then as the last coat dried it started cracking and flaking off the wall. Don’t waste your money! Huge disappointment! Wish I could give zero stars