The Business of Stories: Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you’re worth

I came across Susan on Social Media when I was looking to improve my content writing. I joined Susan's 5 day challenge which was FULL of golden nuggets of information. I went on to join her Mastery Class & my content writing & message has become SO much clearer. I have more engagement which of course leads to more clients!! I would highly recommend this book. Its practical, easy to read & has lots of examples of how to put it into practice with the invaluable exercises that have had some amazing light bulb moments for me.

Susan Payton's The Business of Stories is not your average business read—it's a personal journey into the heart of storytelling. What sets this book apart is Susan's hands-on approach, challenging you to craft your business narrative. And here's the twist: she does it with the finesse of the Story Brand method.Susan doesn't just talk about storytelling; she guides you through it. By incorporating what she learned when training as a Story Brand coach, she turns each chapter into a practical workshop. Exercises and reflections are seamlessly woven in, prompting you to apply these insights to your own business using a proven approach.The beauty lies in how Susan adapts the Story Brand method for your personal narrative. It's not just about understanding; it's about doing. She takes the principles of clarity and engagement and translates them into actionable steps, making the book living, breathing tool for your business.In The Business of Stories, Susan Payton doesn't just tell stories—she shows you how to create one. It's a guide, a challenge, and a hands-on workshop all rolled into one. So, if you're ready to unlock the power of storytelling in your business the Story Brand way, dive into these pages with enthusiasm and excitement to see your story come to life before your very eyes.Highly recommend this book to anyone that is trying to communicate with their audience by speaking in a way that is authentically you and does not rely on some of the tropes of marketing. It's human connection "I have pain, you have pain but maybe we can help each other"

My vote for business book of the year!As a business coach with 20+ years experience, I highly recommended Susan Payton's fabulous book The Business of Stories...It's clearly written, with lots of examples, great stories!!! and essential questions and exercises...for thinking through marketing content and messaging using the power of storytelling.A 5* must read book for every marketeer or business owner! 🌟🌟🌟🌟🌟Thank you Susan.

I’m always on the look out for good books about storytelling, so it was an absolute joy to stumble across this right at the start of my business journey.Susan has filled her book with lots of wonderful stories of real people and real-life situations, which illustrate so well the points she is making.The accompanying workbook (which I downloaded) was fun to work through and brought about some interesting a-ha moments. For the first time I was able to see the correlation between my business life (I’m a writing coach) and my personal life as a parent carer. I can now tell my true story and have a 360 degree view of my life. t’s great to have such clarity!!Thank you, Susan, for pouring your heart into this book. It’s one I shall refer to again and again.

It’s just what you need to get consistent, creative , relevant and interesting copy for your business - would definitely recommend.

This book is packed with advice and tips on how to use social media and your website to propel yourself on to another level. A level that will connect with people looking for someone/ a business, just like yours.Everything was fully explained with step by step exercises to get you to fully engage and by the end have your own unique selling point (your story).I have now drafted my own and plan to unveil it to the public this week!

This is a clear, concise and compelling step-by-step guide on how to use personal stories to connect with your audience and give them genuine value. This is for people who want to learn how to market their product or service well but in a non-icky salesy way.Take the time to do the exercises and you will start to create a meaningful bank of stories to use in your social media posts and emails to your ideal customers.Susan Payton teaches you to write stories that cut to the chase, cut the fluff and she helps you create content that people feel is worth reading because they can relate to it.As a solopreneur I was shooting in the dark with my marketing. Now I have a framework, a bank of stories and some clue as to how to write something people want to read.

In a world of loud (and yet bland), constant marketing and sales exposure, being able to tell stories that convert customers is a highly underrated superpower. Susan breaks it down beautifully, helping you construct and map your stories for maximum effect.

Fabulous! Well structured and practical. This book is an extraordinary good storytelling manual. Actually, it is the carefully designed collection of a book, bonus content, motivational e-mails and support from the autor. Good job, Susan!