FOUR REASONSOriginal Takeaway Color - Espresso – 4.1 Cool dark brown - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free

This color is refreshing

I was recommended this brand by my hairstylist and I will be ordering this again. I ordered it in color cappuccino for my pre lightened hair. It is very easy to use as long as you follow the instructions included. The box of dye came with two bottles: developer and color. It also included instructions and a pair of gloves. You can mix the color in the bottle that’s included or I decided to mix mine in my special bowl for hair dye (non metal) and use a brush to apply. You have to apply the color on clean towel dried hair, then let it develop on your hair for up to 30 minutes, depending on desired results. In my case, I wanted to go as dark as I could since i had to even out my color and so i kept it on for 30 minutes. I started out with level 9-10 blonde and it turned out to be level 5-6 brown, which i was happy with, knowing it is a demi-permanent hair color, so eventually it will wash out. It’s been a little over a week and it has washed out to level 7 ( i call it milk tea color) and I’m really happy how it looks. My hair looks shiny, healthy and most importantly like i just dyed it that caramel/milk tea color. Something for you to keep in mind is that I wash my hair every other day or every day, and I do not use color safe shampoo/conditioner or color depositing masks/conditioner to keep the color going. My goal was to achieve the wow effect from going from blonde to brown and have it slowly wash out to the point that i can get my blonde back if I decide to!

Finally a great fragrance free hair dye! I am allergic to so many plants and pretty much all perfumes, and this was a God send! It wasn't as orangey ginger as it is on the box sadly but still lovely and no painful allergies! I also four this brands No Nonsense line of hair product through this! So great for those avoiding fragrances and allergens!

I would give this item 10 stars if it wasn’t for the fact that it does slightly stain the skin. It does an excellent job of covering grey and it’s amazingly gently on your hair. Don’t mind the alleged bad experiences this is a great product 👍🏾👍🏾👍🏾

I'm so sad to say this product is ineffective. I really had high hopes as I needed fragrance free products. Unfortunately, it didn't cover the gray and mage little difference in the color of my hair.

I use it for toning hair in between appointments. Easy to use. No harsh chemicals

Easy to use. Beautiful color! I use it to blend my grey hair with my natural dirty blond hair color, and it makes the greys look light highlights and not grey. Did not dry out my hair at all. I will definitely be using this again.

I really love the color mask conditioner in the shade Mahogany, and since this shade doesn’t have a shampoo version, I recently found Four Reasons Take Away Color dyes, and decided to go with Cherry Tree, which seemed like the closest to the Mahogany shade.The dye is fantastic and I love it.. the only issue is that I’m not sure if Four Reasons is still making their Take Away dyes. It’s not on their website, and it looks like it is very hard to find with other dealers. Which is a shame, because I love the color and I didn’t get any allergic reaction whatsoever.Looks like I’ll have to stock-pile these dyes whenever and wherever I see them. Four Reasons, pleeeeeease bring this back!*Month or so Update*I think the dyes are only available on their Finnish site, but it’s hard to tell. Either way, I really like the dye mostly for root touchups, and I think I’ll keep using the Mahogany mask in their conditioner for my highlights and as a refresh on my roots when the dye is fading.