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Consumer Neuroscience

Name: Consumer Neuroscience
Brand: Moran Cerf (editor)
Price: 117.44 EUR
Availability: InStock

Product ID: 338099978

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ISBN-13: 9780262036597

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The...

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