Fruit Pigmented Healthy Foundation - Cocoa

I was in search of a natural foundation without any harmful cancer causing skin damaging ingredients.. with full coverage, which can be hard to find bc most products that are natural foundations are usually tinted moisturizers offering no coverage... And when I came across this foundation I was thrilled... 100% Pure Cosmetics makes nearly all of their products out of fruit.. That fact alone excited me... So... I went out on a limb and purchased this product.. And I say out on a limb because.. I've never spent any where near $30 on any foundation and I wasn't sure the shade would match.. But..it matched perfectly.. The sad thing about this foundation is that it only comes in six shades... So it's pretty limited... Their darkest shade "Toffee" that is the shade I purchased... And it was perfect for my skin tone.. FYI: I wear a honey beige in Maybelline SuperStay, Classic Tan in CoverGirl and in Revlon it varies I can go from Natural Tan to Toast depending on if I get a lot of sun.. I'm a lighter skinned black woman.. If you go to their website, instead of swatches of shades they actually have people that you can match your skin up with.. and I think that is very cool because it was so easy to pick out my skin tone... So, I would def. check out their website.. but I would purchase it on amazon because it's 2 dollars extra on their site lol... That's why I bought it here. Anyway.. The woman I matched with seemed to be a woman of mixed race.. Just to give you an idea of the shade "Toffee" bc whenever I buy makeup online I always mess up so i hope that info helps someone else : ) I do wish they had darker colors.. I would love for my mom to try it out... But other than that..Incredible product, full coverage... It feels like I have nothing on.. Not heavy at all... Very light... Incredible feel.. Seems to minimize my laugh lines or make them disappear AND MOST OF ALL It's NOT HARMFUL TO YOUR SKIN!!! I LOVE IT! I will Definitely repurchase this as soon as mines runs out!ADDED UPDATE: So I had this product for a week now and one thing that I've noticed is that... Well, if you have oily skin this really doesn't apply to you... But for people with dry skin.. Make sure you have a really good long lasting moisturizer... I wouldn't say this foundation dries your skin out but I think it's more for oily or combination skin.. Initially when you put it on it has a lot of moisture but... within like an hour my skin starts to feel dry again.. So.. I'm looking for a really good moisturizer now to work with this foundation. This may sound weird but I use olive and grape seed oil as a moisturizer on my face it works for me.. No break outs or nothing skin looks much clearer & brighter I'm on this natural kick... Anyway.... I didn't think I could find that much moisture in another product but.. this foundation still manages to get dry when I put it on..Once it dries on your face is has a satin/silk finish... Kinda feels like powder after a while.. which I don't like at all... And also coverage lasts about 6/7 hours.. I'm still in love with this product.. I guess I just need to find a better moisturizer to work with it..

I love this makeup! It’s not too heavy but has good coverage and stays on all day. The product gets five stars but the packaging gets one star. I’ve bought this twice and the pump doesn’t work. They could ditch the pump and just put a screw top on and it would be better.

I absolutely love this foundation. It has great coverage (medium, which is amazing for a natural foundation) and stays all day. It applies best with a brush and if you use just a little more than you're used to so it doesn't dry as fast. 100% Pure doesn't use full stems for some reason so I store mine upside down and shake it before using. This keeps my oily skin pretty matte all day (I use Andalou Naturals oil controlling bb cream underneath). This probably isn't good for dry skin - it can stick to flaky dry patches. I still use my high end foundations (Dior, YSL, Nars) when I'm feeling fancy but I honestly usually wish I'd used this instead! For color matching reference - I'm nw10 in MAC and this shade (white peach) is a bit too dark (still wearable though, especially in summer) but it was the first one I bought. I mix a tad with creme to warm up my complexion a bit.

I’ve always loved this brand due to being plant based but I got my product today and the ingredients listed are not the same as the box and it has a ton more stuff in it so now I have to research every ingredient again to see if this is ok and so far it’s not good…I spent 46$ on this product and was expecting plant based ingredients. Extremely disappointed as I’ve started searching the actual ingredient's

This product does what it says. You truly feel like you are wearing nothing at all. For me the color was horrible way to dark for my complexion and made my skin oily within two hours. I could try another shade but since purchasing this I stop wearing foundation daily (only use makeup now on special occasions). The coverage is light to medium. If you have clear skin or slight imperfections, if you get the right shade, I would recommend this product.