---
product_id: 270164991
title: "Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free"
brand: "pure ziva"
price: "€ 32.37"
currency: EUR
in_stock: true
reviews_count: 1
category: "Pure Ziva"
url: https://www.desertcart.ie/products/270164991-pure-ziva-black-matte-black-wet-dry-pressed-powder-cake
store_origin: IE
region: Ireland
---

# Cruelty-free & gluten-free formula Water-activated for custom intensity Matte black for bold, smudge-proof definition Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free

**Brand:** pure ziva
**Price:** € 32.37
**Availability:** ✅ In Stock

## Summary

> 🖤 Elevate your eye game with Pure Ziva’s bold, cruelty-free matte perfection!

## Quick Answers

- **What is this?** Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free by pure ziva
- **How much does it cost?** € 32.37 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/270164991-pure-ziva-black-matte-black-wet-dry-pressed-powder-cake)

## Best For

- pure ziva enthusiasts

## Why This Product

- Trusted pure ziva brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Risk-Free Purchase:** Made in the USA with a satisfaction guarantee—easy replacement if damaged in transit
- • **Stay Flawless All Day:** Waterproof formula ensures long-lasting wear without smudging or fading
- • **Ethical Beauty, Always:** 100% cruelty-free and gluten-free, perfect for conscious consumers
- • **Versatile Matte Finish:** Matte black shade delivers a sophisticated, professional edge for any occasion
- • **Build Your Signature Look:** Dampen brush to create velvety, blendable eyeliner or eyeshadow with full coverage

## Overview

Pure Ziva Matte Black Wet Dry Pressed Powder Cake Eyeliner offers a versatile, water-activated formula that delivers full coverage with a sophisticated matte finish. Designed for all skin types, this cruelty-free and gluten-free product is waterproof and long-lasting, making it ideal for professionals seeking a bold yet ethical beauty statement. Made in the USA and backed by a customer-friendly replacement policy.

## Description

2023 PROMOTION: Use claim code PUREZIVA at checkout; receive 10% off 2 items and 15% off 3 or more items in our catalog

Review: Damaged item - I received the item and it was broken 👎🏻

## Features

- DIRECTIONS: Dampen a brush with water, mix on top of the Cake Eye Liner and build into a soft, velvety consistency.
- Made in the USA, no animal testing or cruelty
- We package our products well, but sometimes pressed powders break in transit despite our best efforts. We'll absolutely replace/refund ASAP if you contact us!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00XQ6J3RG |
| Additional Features | Waterproof |
| Age Range Description | Adult |
| Best Sellers Rank | #169,894 in Beauty ( See Top 100 in Beauty ) #1,543 in Eye Liners |
| Brand | Pure Ziva |
| Brand Name | Pure Ziva |
| Color | Black |
| Colour | Black |
| Container Type | can |
| Coverage | Full |
| Customer Reviews | 4.1 out of 5 stars 1,432 Reviews |
| Eyelid Color Type | Eye Liner |
| Finish Type | Matte |
| Item Dimensions | 5.1 x 5.1 x 5.1 centimeters |
| Item Form | Powder |
| Item Weight | 0.04 Pounds |
| Item form | Powder |
| Item height | 2 inches |
| Material Features | Cruelty Free |
| Material Type Free | Gluten Free |
| Number of Items | 1 |
| Package Type Name | Box |
| Product Benefits | Long Lasting, Full Coverage, Cruelty Free |
| Product benefits | Long Lasting, Full Coverage, Cruelty Free |
| Skin Type | Dry, Oily, Sensitive, acne-prone, mature |
| Specialty | Waterproof |
| UPC | 852812006189 |
| Unit Count | 1 Count |
| Unit count | 1 Count |

## Product Details

- **Color:** Black
- **Brand:** Pure Ziva
- **Item Form:** Powder
- **Finish Type:** opaque
- **Special Feature:** Not Tested On Animals

## Images

![Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free - Image 1](https://m.media-amazon.com/images/I/41ru6T8JydL.jpg)
![Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free - Image 2](https://m.media-amazon.com/images/I/81SBOYHYBSL.jpg)
![Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free - Image 3](https://m.media-amazon.com/images/I/81hq8IkcRRL.jpg)
![Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free - Image 4](https://m.media-amazon.com/images/I/81n8frwRBQL.jpg)
![Pure Ziva (Black) - Matte Black Wet Dry Pressed Powder Cake Eyeliner Eyeshadow, Gluten Free, No Animal Testing & Cruelty Free - Image 5](https://m.media-amazon.com/images/I/91+Zfge3bUL.jpg)

## Questions & Answers

**Q: I know I'm dating myself but does anyone know if this is comparable to Maybeline cake eyeliner from years ago?**
A: I recall Maybeline cake liner from back in the day!. I would say this cake liner is very comparable. I bought the black ( not the navy ) . I'm getting older and liquid liners are beginning to look harsh or me. I love the cake liners because I can control the intensity of the color. Also my old eyes are more sensitive than they use to be. I used to be able to wear ( smudgefree pencil liner all day, but not anymore.This cake liner doesn't smudge, and lasts for most of the day ( not all day, but longer than pencils or liquid liner ) I would recommend this eye liner.

**Q: Can you use this product dry?**
A: Using it dry gives a very light application without a lot of pigment. Some people like to use this to give a light touch of color on their lower lashline, for example. The best way to use this product is either wet or damp, since it dries to a long lasting and highly pigmented finish.

**Q: Can you please take talc out of your eyeshadow?**
A: There is no talc in this liner at all!

**Q: Is this a very dark blue when on (like black with a little color) ?  I would use dry.   I use a Mac one like this but discontinued 😢**
A: Sorry, I  can't speak to the blue color since I have only used the black.

## Customer Reviews

### ⭐ Damaged item
*by S***A on 10 September 2020*

I received the item and it was broken 👎🏻

## Frequently Bought Together

- Pure Ziva Black Matte Cake Eyeliner & Pressed Eyeshadow, Water Activated Powder; Gluten & Cruelty Free
- Fine Angled Eyeliner Brush, JASSINS Ultra thin Precision EyeLiner Makeup Brushes Set, Fine Point Eyeliner Brush, Synthetic Bristles Eye Makeup Tool (3 Pcs)
- Eyeliner Brush Fine Angled - PRO Precision Gel Eye Liner Makeup Brush -Ultra Thin Slanted Flat Angle - Premium Cruelty Free Synthetic Bristles (E835)

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**Shop now:** [https://www.desertcart.ie/products/270164991-pure-ziva-black-matte-black-wet-dry-pressed-powder-cake](https://www.desertcart.ie/products/270164991-pure-ziva-black-matte-black-wet-dry-pressed-powder-cake)

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-01-23*