---
product_id: 269429
title: "Foods Pure Lanolin - 7 oz."
brand: "now"
price: "€ 22.52"
currency: EUR
in_stock: true
reviews_count: 13
category: "Now"
url: https://www.desertcart.ie/products/269429-foods-pure-lanolin-7-oz
store_origin: IE
region: Ireland
---

# Pure lanolin from sheep wool 7 oz ultra-moisturizing jar GMP A-rated quality assurance Foods Pure Lanolin - 7 oz.

**Brand:** now
**Price:** € 22.52
**Availability:** ✅ In Stock

## Summary

> 🛡️ Elevate your skin’s defense with nature’s richest moisturizer!

## Quick Answers

- **What is this?** Foods Pure Lanolin - 7 oz. by now
- **How much does it cost?** € 22.52 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/269429-foods-pure-lanolin-7-oz)

## Best For

- now enthusiasts

## Why This Product

- Trusted now brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean & Pure Formula:** Unscented, gluten-free, and packed with Vitamin E for gentle, nourishing care.
- • **Ultimate Skin Shield:** Protects against harsh environmental stressors, keeping your skin smooth and resilient.
- • **Deep Hydration Powerhouse:** Locks in moisture with lanolin closely mimicking natural skin oils for lasting softness.
- • **Trusted Quality Since 1968:** Crafted by NOW, a family-owned brand with GMP A-rated certification ensuring premium standards.
- • **Petroleum Jelly Alternative:** Thick, rich texture that outperforms traditional petroleum jelly with superior moisturizing benefits.

## Overview

NOW Solutions Lanolin is a 7 oz jar of pure, natural lanolin derived from sheep wool, designed to deeply moisturize and protect very dry or rough skin. Its thick, petroleum jelly-like texture offers superior hydration while being unscented and gluten-free. Backed by GMP A-rated quality assurance and enriched with Vitamin E, this trusted formula shields skin from harsh environmental conditions, promoting a smooth, youthful glow.

## Description

Protects Skin from Harsh Environmental Conditions Condition: Skin in need of protection from wind and harsh environmental factors. Solution: Pure lanolin is a powerful moisturizer that can promote the smoothness and translucency associated with healthy, youthful skin. Derived from the wool of sheep, lanolin is remarkably close to our own natural skin oils. Its thickness has been compared to petroleum jelly, but lanolin is an alternative that has more moisturizing properties and is similar to our own skin lipids. It is perfect for use on very dry or rough skin.

Review: This stuff works wonders!! And the smell isnt as bad as some of the rec - I never knew about lanolin until I started searching for products to help soften my feet and my boyfriend's lips. I have used so many things and some worked a little bit but I have never been completely satisfied with the results. Well I decided to try this pure lanolin because I love other products this brand sells and I couldn't be happier with the results! 1st of all the price is great!! You don't need a lot so it will last awhile. The 1st time I tried it I put some regular lotion and some body oil on my feet and after that soaked in I put a a little on the bottom of my feet and then put cotton soak on then went to bed. When I got up my feet felt so soft! Im on my feet all day at work so my feet will never feel super soft but they def feel a lot softer. I can't wait to see how soft my feet get after using it for a long time. And as for my boyfriends lips...omg!!! They did a complete 180!! His lips always looked so dry and gross...... So I told him to bush his lips when he brushed his teeth before bed and I put a very small amount on his lips and the skin around. After 1 night his lips looked and felt so much softer. Now we both do that every night and our lips have never been softer. And there's no more cracking on our lips. I don't use it anywhere else on my body but I'm sure wherever you need extreme moisture (like your knees elbows, hands, etc....) this is def the product you need to get . Oh... Yes it kinda of has a smell to it but I noticed I don't really smell it when you use a small amount on my lips and I never noticed my feet smelling like it once it's soaks in. So don't listen to the reviews of people saying it smells so bad they can't use it..... It's definitely not that bad.
Review: Helps keep moisture in - The texture is rich and thick, which is exactly what I was looking for to treat very dry areas like my hands, elbows, heels, and cuticles. A small amount goes a long way, so even though the jar contains 7 ounces, it lasts much longer than I expected. What I like most is how well it locks in moisture. I usually apply a thin layer before bed, and by the next morning, the dry, rough patches feel noticeably softer and smoother. It creates a protective barrier without feeling overly greasy once it has a chance to absorb. It's especially helpful during colder months when my skin tends to become much drier than usual. The quality of the lanolin is excellent. It doesn't have an overpowering scent, and the formula feels pure without unnecessary additives. I've also used it on dry cuticles and other rough spots, and it has consistently helped restore moisture. The wide-mouth jar makes it easy to scoop out just the amount I need. The only minor downside is that, because it's a pure lanolin product, it has a naturally thick consistency.

## Features

- PROTECTS SKIN FROM HARSH ENVIRONMENTAL CONDITIONS: Pure Lanolin is a powerful moisturizer that can promote the smoothness and translucency associated with healthy, youthful skin
- PURE: Derived from the wool of sheep, lanolin is remarkably close to our own natural skin oils
- FOR USE ON VERY DRY OR ROUGH SKIN: Its thickness has been compared to petroleum jelly, but lanolin is a alternative that has more moisturizing properties and is similar to our own skin lipids
- GMP Quality Assured: NPA A-rated GMP certification means that every aspect of the NOW manufacturing process has been examined, including our laboratory/testing methods (for stability, potency, and product formulation)
- Founded in 1968 by Elwood Richard, NOW is one of the largest independent, family- and employee-owned manufacturers of natural products

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000I1OYNK |
| Active Ingredients | Vitamin E |
| Allergen Information | Gluten Free |
| Best Sellers Rank | #12,130 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #103 in Body Oils |
| Brand | NOW |
| Brand Name | NOW |
| Container Type | Jar |
| Customer Reviews | 4.5 out of 5 stars 7,814 Reviews |
| Global Trade Identification Number | 00733739077257 |
| Item Form | Cream |
| Item Type Name | Personal Care |
| Item Volume | 7 fluid ounces |
| Item Weight | 8.16 ounces |
| Manufacturer | NOW Sports - Nutrition and Wellness |
| Manufacturer Part Number | P27397 |
| Material Features | Natural moisturizer with thickness similar to petroleum jelly |
| Model Number | 7725 |
| Number of Items | 1 |
| Product Benefits | Moisturizing |
| Scent | Unscented |
| Scent Name | Unscented |
| Size | 7 Fl Oz (Pack of 1) |
| Skin Type | Dry |
| Special Ingredients | Lanolin |
| Target Use Body Part | Skin |
| UPC | 733739077257 885320555368 |
| Unit Count | 7 Fluid Ounces |

## Product Details

- **Brand:** NOW
- **Item Form:** Cream
- **Product Benefits:** Moisturizing
- **Scent:** Unscented
- **Skin Type:** Dry

## Images

![Foods Pure Lanolin - 7 oz. - Image 1](https://m.media-amazon.com/images/I/61IxVo30u6L.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: What is the expiration date? Cannot find the info on the bottle.**
A: In my experience, lanolin will keep for several years unless it's seriously contaminated. The use-by dates for lanolin tend to be one year after opening, but seriously? I think that may be a precautionary note.

**Q: Would this work for breastfeeding moms?**
A: My wife used it regularly when nursing our 3 kids.  Usually once a day, maybe more.  She says it reduced the irritation and dry skin.  The pure, 100%, is anhydrous and thus very thick and sticky, takes a little rubbing to work into the skin.  Some places (maybe not Now Foods) sell a hydrous version with a little water, nothing else, so it's a bit thinner and easier to spread (that's most likely what was in the squeeze container mentioned below as anhydrous would be too thick for a squeeze-tube).  After a fairly long time (not sure exactly how long) the anhydrous becomes very thick and difficult to use with a slight change in color, but it still works.

**Q: Is this lanolin cleaned in some way, or pasteurized, after being taken from the sheep's wool?**
A: I don't see anything on the label indicating that it has been pasteurized.  However, I'm sure the manufacturer has used some process to exclude contaminants, since it appears clean in my opinion - no hairs or other visible dirt.  My nose is not offended by the mild scent.  It has a very thick texture and a translucent golden color, maybe a shade darker than A & D ointment if you are familiar with that product. I use this lanolin mainly on my hands in winter time here in Pennsylvania where the cold dry winter air can do a real number on skin.  Today when I go outside to shovel about a zillion feet of snow in the howling wind, I will use some on my face as well as on my hands to protect against the drying effects of said howling wind.  For this purpose it is excellent.  I've been using it a little over a year now with no ill effects.  I don't see that it is labeled for use as a food and I would not recommend ingesting it.

**Q: Is this the lanolin used to treat wool diaper covers?**
A: Yes. Been using this for the past two years on my son’s wool diaper covers

## Customer Reviews

### ⭐⭐⭐⭐⭐ This stuff works wonders!! And the smell isnt as bad as some of the rec
*by L***A on April 9, 2026*

I never knew about lanolin until I started searching for products to help soften my feet and my boyfriend's lips. I have used so many things and some worked a little bit but I have never been completely satisfied with the results. Well I decided to try this pure lanolin because I love other products this brand sells and I couldn't be happier with the results! 1st of all the price is great!! You don't need a lot so it will last awhile. The 1st time I tried it I put some regular lotion and some body oil on my feet and after that soaked in I put a a little on the bottom of my feet and then put cotton soak on then went to bed. When I got up my feet felt so soft! Im on my feet all day at work so my feet will never feel super soft but they def feel a lot softer. I can't wait to see how soft my feet get after using it for a long time. And as for my boyfriends lips...omg!!! They did a complete 180!! His lips always looked so dry and gross...... So I told him to bush his lips when he brushed his teeth before bed and I put a very small amount on his lips and the skin around. After 1 night his lips looked and felt so much softer. Now we both do that every night and our lips have never been softer. And there's no more cracking on our lips. I don't use it anywhere else on my body but I'm sure wherever you need extreme moisture (like your knees elbows, hands, etc....) this is def the product you need to get . Oh... Yes it kinda of has a smell to it but I noticed I don't really smell it when you use a small amount on my lips and I never noticed my feet smelling like it once it's soaks in. So don't listen to the reviews of people saying it smells so bad they can't use it..... It's definitely not that bad.

### ⭐⭐⭐⭐⭐ Helps keep moisture in
*by M***K on August 3, 2026*

The texture is rich and thick, which is exactly what I was looking for to treat very dry areas like my hands, elbows, heels, and cuticles. A small amount goes a long way, so even though the jar contains 7 ounces, it lasts much longer than I expected. What I like most is how well it locks in moisture. I usually apply a thin layer before bed, and by the next morning, the dry, rough patches feel noticeably softer and smoother. It creates a protective barrier without feeling overly greasy once it has a chance to absorb. It's especially helpful during colder months when my skin tends to become much drier than usual. The quality of the lanolin is excellent. It doesn't have an overpowering scent, and the formula feels pure without unnecessary additives. I've also used it on dry cuticles and other rough spots, and it has consistently helped restore moisture. The wide-mouth jar makes it easy to scoop out just the amount I need. The only minor downside is that, because it's a pure lanolin product, it has a naturally thick consistency.

### ⭐⭐⭐⭐⭐ Total petroleum jelly replacement, and more!
*by K***N on March 2, 2020*

My household is literally never, ever, without a tub or bottle of this lanolin. This brand, specifically. I've tried others, including lansinoh, and this remains my favourite. The price is unbeatable, it's pure, it works. We use it for lanolising wool cloth nappy covers and wool nappy pants. It's amazing for dry skin. I have had an annoying flaky dry skin patch in-between my eyebrows for months now. I tried everything to clear it up, fancy creams and washes, as well as homemade remedies. Literally nothing worked. I finally tried the lanolin on it, it is now significantly better. It is also magic as nappy rash cream. My baby has super sensitive skin that gets dried out very easily, this keeps her skin from getting too dry and rashy. It's also helped with her cradle cap, keeps her head moisturised to where it doesn't come back as much after I manage to get it cleared up. It's also a perfect salve for cuts and scrapes and minor burns. And good for cheeks and lips as a barrier outside in frigid temperatures. I put it around my six year olds nose when he's had a cold and rubbed his skin raw from blowing and wiping too hard. It does smell a bit sheep-y, but I happen to love the smell. I grew up on a farm, so it makes me happy tbh. Once it's applied the smell fades anyways. It's thick, and sticky, but spreads well once warmed. And deeply nourishes the skin. I use it on my face and lips at bedtime. After reading other reviews, I'm planning to add it to my next batch of whipped body butter, too!

## Frequently Bought Together

- NOW Foods Solutions, Pure Lanolin, Wind and Harsh Environment Skin Protectant, Thick Jelly, For Rough Dry Skin, 7-Ounce
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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-10-13*