---
product_id: 258967676
title: "Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz"
brand: "l'oreal technique"
price: "€ 20.55"
currency: EUR
in_stock: true
reviews_count: 8
category: "L'oreal Technique"
url: https://www.desertcart.ie/products/258967676-paris-store-excellence-hicolor-blond-ash-highlights-1-2oz
store_origin: IE
region: Ireland
---

# Lifts hair 3-4 levels in one step True-to-shade, long-lasting color Quick 30-minute processing time Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz

**Brand:** l'oreal technique
**Price:** € 20.55
**Availability:** ✅ In Stock

## Summary

> 🎨 Elevate your dark hair game—bold, bright, and brilliantly easy!

## Quick Answers

- **What is this?** Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz by l'oreal technique
- **How much does it cost?** € 20.55 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/258967676-paris-store-excellence-hicolor-blond-ash-highlights-1-2oz)

## Best For

- l'oreal technique enthusiasts

## Why This Product

- Trusted l'oreal technique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Resistant Shades:** True-to-shade results that stay bold wash after wash
- • **Hygienic & Convenient:** Packaged for easy, mess-free application at home
- • **Speedy Transformation:** Get vibrant color in just 30 minutes—no pre-lightening needed
- • **Effortless Lift & Tone:** Brighten dark hair up to 4 levels without brassiness
- • **Salon-Quality Conditioning:** Rich creme formula nourishes hair while coloring

## Overview

L'OREAL TECHNIQUE Excellence HiColor is a permanent hair color designed to lift dark hair 3-4 levels in a single step without brassiness. Its rich creme formula conditions hair while delivering true-to-shade, fade-resistant color in just 30 minutes, eliminating the need for pre-lightening. Perfect for professionals seeking salon-quality results at home with hygienic, easy-to-use packaging.

## Description

Excellence HiColor Blondes Permanent Hair Color is permanent hair color specifically created for dark hair (black to medium brown). This breakthrough technology lifts hair 3-4 levels in a single step, without brassiness. A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. The rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color. True-to-shade color resists fading and has a quick processing time of only 30 minutes. No pre-lightening required. This hair color is perfect for anyone who wants to lighten their dark hair without having to pre-lighten or bleach it.

Review: Amazing color but bleeds with every wash - Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently
Review: crazy good - this really does the job when it comes to hot red hair. deffo recommend.

## Features

- Formulated with care
- Hygienic packaging
- Packed with a host of goodness
- Refer to the packaging for information on use

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003YHMJ3C |
| ASIN  | B003YHMJ3C |
| Best Sellers Rank | #2,819 in Beauty ( See Top 100 in Beauty ) #30 in Permanent Hair Color |
| Customer reviews | 4.5 4.5 out of 5 stars (24,171) |
| Date First Available  | 6 August 2012 |
| Is Discontinued By Manufacturer  | Yes |
| Manufacturer reference | 41051202 |
| Manufacturer reference  | 41051202 |
| Product Dimensions | 16.9 x 2.8 x 16.9 cm; 50 g |
| Product Dimensions  | 16.9 x 2.8 x 16.9 cm; 50 g |

## Product Details

- **Brand:** L'OREAL TECHNIQUE
- **Colour:** B003YHMJ3C
- **Item form:** Cream
- **Package information:** Tube
- **Product benefits:** Hair Coloring

## Images

![Paris Store Excellence Hicolor, Blond/Ash Highlights, 1.2oz - Image 1](https://m.media-amazon.com/images/I/818Lras-yQL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Is developer included?**
A: No, developer must be purchased separately. This item should be used with L'Oreal Technique Oreor Creme Developer at a ratio of 1 part color to 1 part developer. Read pack instructions & safety warnings carefully prior to use.

**Q: Is HiColor HiLights Blonde right for me?**
A: HiColor HiLights Blonde is suitable for adding highlights to dark hair (black to medium brown).

**Q: If needed, how can I remove this hair color?**
A: To remove color, apply ColorZap hair color remover to dry hair, starting at roots. Leave on for 20 minutes. Rinse, shampoo, and condition.

**Q: Is a mixing bowl and brush included?**
A: No, this item does not include a mixing bowl and brush.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing color but bleeds with every wash
*by K***. on 2 October 2020*

Use with developer 30 and leave for 40min on bottom hair (residue colored hair) and only 10-15min on roots (new virginhair) Caught the color really well even on my dark hair. But color bleeds for many weeks. Use dark towel .Now over 2 months and there is still a strong red color. But as with any strong color hair is frizzy for few days need to mask and moisturise frequently

### ⭐⭐⭐⭐⭐ crazy good
*by B***S on 10 July 2023*

this really does the job when it comes to hot red hair. deffo recommend.

### ⭐⭐⭐⭐⭐ Nice
*by N***R on 23 September 2024*

Amazing

## Frequently Bought Together

- L'Oréal Technique HiColor Blonde HiLights Permanent Hair Color For Dark Hair - Intense Blonde Highlights, No Pre-Lightening Required, No-Drip Crème and Color Resists Fading
- L'OREAL TECHNIQUE Oreor 20 Volume Developer - Hair Color Developer, Creamy Formula For Uniform Results, Combine With Color of Your Choice, 16 Fl Oz
- Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips

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**Shop now:** [https://www.desertcart.ie/products/258967676-paris-store-excellence-hicolor-blond-ash-highlights-1-2oz](https://www.desertcart.ie/products/258967676-paris-store-excellence-hicolor-blond-ash-highlights-1-2oz)

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-26*