---
product_id: 258388457
title: "Root Cover Up - Platinum for Women - 0.07 oz"
brand: "color wow"
price: "€ 46.27"
currency: EUR
in_stock: true
reviews_count: 13
category: "Color Wow"
url: https://www.desertcart.ie/products/258388457-root-cover-up-platinum-for-women-0-07-oz
store_origin: IE
region: Ireland
---

# Water & sweat resistant Wax & dye free formula Fast & precise application Root Cover Up - Platinum for Women - 0.07 oz

**Brand:** color wow
**Price:** € 46.27
**Availability:** ✅ In Stock

## Summary

> ✨ Cover roots like a pro, stay flawless till shampoo! 💁‍♀️

## Quick Answers

- **What is this?** Root Cover Up - Platinum for Women - 0.07 oz by color wow
- **How much does it cost?** € 46.27 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/258388457-root-cover-up-platinum-for-women-0-07-oz)

## Best For

- color wow enthusiasts

## Why This Product

- Trusted color wow brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Mess-Free Magic:** No spills, no stains—just precise, easy application wherever you go.
- • **Natural Dimension:** Reflective pigments blend perfectly for a multi-dimensional, natural finish.
- • **Instant Root Rescue:** Press on for seamless grey or dark root coverage in seconds.
- • **Stay-Put Confidence:** Water and sweat resistant formula keeps your look flawless all day and night.
- • **Award-Winning Innovation:** Backed by 44 beauty awards, trusted by thousands for fuller, thicker-looking hair.

## Overview

Color Wow Root Cover Up Platinum is a compact, award-winning mineral powder designed to instantly conceal grey or dark roots with a water and sweat resistant, wax and dye free formula that lasts until shampooed out. Created by haircare innovator Gail Federici, it offers fast, mess-free application and natural-looking, dimensional coverage trusted by over 20,000 users.

## Description

Color Wow root cover up, winner of 44 major beauty awards! Cover grey or dark roots seamlessly, extend highlights without peroxide, fill in gaps for thicker fuller looking hair. No mess, just press! FAST, EASY, precise mineral powder adheres to hair instantly. Water resistant formula stays put when you sleep, sweat or swim. Lasts until you shampoo out. Formulated with a variety of pigments plus reflective particles to blend seamlessly and look naturally dimensional.

Review: Effective - Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.
Review: Good cover - Good cover , can be used for covering white hair or give the impression of thicker hair

## Features

- Co-founder of John Frieda's haircare company, Gail Federici has created Colour Wow, a complete range of new technologies that resolve problems associated with colour treated hair.
- The ground-breaking innovative formula makes COLOR WOW Root Cover Up the next handheld device to change your life.
- Fast & easy, precise, no mess application. Water & sweat resistant. Lasts until shampooed out. Wax & dye free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00O5484NM |
| ASIN  | B00O5484NM |
| Best Sellers Rank | #3,815 in Beauty ( See Top 100 in Beauty ) #7 in Hair Mascaras |
| Customer reviews | 4.1 4.1 out of 5 stars (20,448) |
| Date First Available  | 3 October 2014 |
| Department | Unisex Adult |
| Department  | Unisex Adult |
| Is Discontinued By Manufacturer  | No |
| Item model number | CW540 |
| Item model number  | CW540 |
| Manufacturer | Federici Brands |
| Manufacturer  | Federici Brands |
| Product Dimensions | 5.59 x 1.52 x 12.7 cm; 4.54 g |
| Product Dimensions  | 5.59 x 1.52 x 12.7 cm; 4.54 g |

## Product Details

- **Brand:** COLOR WOW
- **Colour:** Platinum
- **Item form:** Powder
- **Package information:** Powder Container
- **Product benefits:** Provides instant grey root coverage, easy application, and water resistance for colored hair

## Images

![Root Cover Up - Platinum for Women - 0.07 oz - Image 1](https://m.media-amazon.com/images/I/71qaxHV+pSL.jpg)

## Available Options

This product comes in different **Configuration, Color** options.

## Questions & Answers

**Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks**
A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left.  I love it.  It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it.  I highly recommend this product.  I'm sure the one compact of powdered color will last me a full year if not longer.

**Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?**
A: I use this to cover silver / grey roots (80% +) in the front of my head.  I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product,  assuming the very light roots would lighten up the medium brown Color Wow.  It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product.

**Q: What are the ingredients in this product?  Has it been evaluated for toxicity by a group like Skin Deep?**
A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491.

**Q: does this wash out of your hair in the rain? How many uses in the compact?**
A: My hair hasn't been rained on.  It has been snowed on and it didn't rinse out.  It completely washes out during a shampoo.  I don't know how many uses in the compact.  I would think it varies according to how much outgrowth there is  My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week

## Customer Reviews

### ⭐⭐⭐⭐⭐ Effective
*by K***D on 21 March 2023*

Yes it looks small compared to its price but it us really effective and cover the white hair fast. I bought the red color and happy with it. Will definitely re_buy.

### ⭐⭐⭐⭐⭐ Good cover
*by E***N on 28 July 2020*

Good cover , can be used for covering white hair or give the impression of thicker hair

### ⭐⭐⭐⭐ It works but if you have black hair go for the black color
*by D***A on 5 November 2022*

This is a great concealer, I had reviews about the dark brown color being ok for black hair but is not, I’d get the black color and write another review. Overall it stays on the hair has good coverage it does not stain everything the brush has 2 sides to cover larger and smaller area.

## Frequently Bought Together

- COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula
- COLOR WOW One Minute Transformation – Instant frizz fix| Nourishing styling cream smooths, tames + defrizzes on the spot| Avocado oil + Omega 3’s hydrate, repair for silkier, smoother texture
- COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-06*