The Startup Way: Making Entrepreneurship a Fundamental Discipline of Every Enterprise

Good read into handling start up culture

Per chiunque lavori in azienda o per chi vorrebbe avviare un attività sua, questo è un libro fondamentale a mio parere, fornendo molti spunti di interesse. Avevo già letto "The Lean Startup" che descrive come avviare una startup di successo (anche questo libro consigliatissimo), questo secondo volume "The Startup Way" descrive in maniera abbastanza operativa come mantenere "l'animo da startup" in un azienda strutturata e non smettere di innovare! Scritto in un inglese molto semplice e scorrevole.

After reading his first book The Lean Startup, I knew what I was in for and it didn't disappoint.Seeing that it was published in 2017, it makes me realise that it's going to take 5-10 years at least for the modern method of continuous innovation to become standard across organisations, but it feels exciting to be part of this era.I'd recommend this book.

There are two forces moving through organizations related to innovation. Digital design is one, centered around the idea of creating new compelling customer experiences through investing in chief digital officers and design teams. Adopting a start up capability is another response to innovation and the focus of this book.While only some of us can be designers, all of us can become part of Startup project in their organization. That is what makes this book important to anyone who wants to do something new, different and drive to create new sources of value and growth.The Startup Way builds off of Ries's experience bringing the Lean Startup thinking into corporate America. This book provides a comprehensive playbook filled with case experiences to help work people through the Startup process. Deep in details and light on hype, this is a book with heavy underlines, dog eared pages and examples of how it could work in my company. This is a rare book in that regard, particularly after reading technology hype book after technology hype book.Now that the context is set here are the details:Part 1: The Modern Company -- establishes the need and role of innovation in corporations. This is the more preachy part of the book, suggested that you give this part a quick read as its pretty standard. Chapter 1 Respect the Past, Invent the Future Chapter 2 Entrepreneurship: The Missing Function Chapter 3 The Start Up State of Mind Chapter 4 Lessons from the Startup -- the best chapter in the section Chapter 5 A Management System of Innovation at Scale -Part 2: A Roadmap for Transformation -- gets at the meat of the start up process in a corporate context Chapter 6 Phase One: Critical Mass Chapter 7 Phase Two: Scaling Up Chapter 8 Phase Three Deep Systems Chapter 9 Innovation AccountingPart 3: The Big Picture -- looks at the idea of innovation in the broader context of society, public policy etc. This is the more preachy part of the book which is enlightening but not the strongest part of the book. Chapter 10 A Unified Theory of Entreprenurship Chapter 11 Toward a Pro-Entreprenuership Public Policy Epilogue A New Civic Religion

Rares sont des livres de management qui donnent envie d’aller jusqu’au bout. L’application de la méthode agile en dehors de l’informatique semble donner également de bons résultats. À expérimenter très vite