---
product_id: 253320731
title: "Touch of Silver Brightening Shampoo 150milliliter"
brand: "provoke"
price: "€ 22.00"
currency: EUR
in_stock: true
category: "Provoke"
url: https://www.desertcart.ie/products/253320731-touch-of-silver-brightening-shampoo-150milliliter
store_origin: IE
region: Ireland
---

# Instant dazzling shine after 1 wash Violet & blue pigments neutralize brassiness Use every other wash for max brightening Touch of Silver Brightening Shampoo 150milliliter

**Brand:** provoke
**Price:** € 22.00
**Availability:** ✅ In Stock

## Summary

> 💜 Brighten Boldly, Shine Unapologetically!

## Quick Answers

- **What is this?** Touch of Silver Brightening Shampoo 150milliliter by provoke
- **How much does it cost?** € 22.00 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/253320731-touch-of-silver-brightening-shampoo-150milliliter)

## Best For

- provoke enthusiasts

## Why This Product

- Trusted provoke brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Shine That Commands Attention:** Optical brighteners deliver vibrant, head-turning hair brilliance.
- • **Brassy Tones? Gone in One Wash!:** Powerful violet & blue pigments erase yellow-orange hues instantly.
- • **Trusted UK’s #1 Purple Shampoo:** Join thousands who swear by PRO:VOKE’s original purple magic.
- • **Effortless Routine, Maximum Impact:** Alternate with Colour Care Shampoo & Conditioner for salon-worthy results.
- • **Tailored for Every Blonde & Silver Shade:** Perfect for natural, coloured, highlighted, platinum, white, and grey hair.

## Overview

PRO:VOKE Touch of Silver Brightening Shampoo is the UK’s leading purple shampoo, expertly formulated with violet and blue pigments to neutralize brassy yellow and orange tones. Designed for all blonde, platinum, white, and grey hair types, it delivers visibly brighter, dazzling shine after just one wash. For optimal results, use it every other wash alongside the Colour Care Shampoo and Conditioner, ensuring your hair stays vibrant, fresh, and brilliantly toned.

## Description

PRO:VOKE Touch Of Silver Brightening Shampoo is the original purple shampoo and from the #1 purple brand in the UK. This toning treatment shampoo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash. Specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness for instant, visible results.

## Features

- CREATE VIBRANT, DAZZLING SHINE AND VISIBLY BRIGHTENED HAIR COLOUR WITH PRO:VOKE ORIGINAL PURPLE SHAMPOO IN JUST 1 WASH
- WHO IS THE PERFECT MATCH? Natural, coloured, highlighted or platinum blonde, white and grey hair
- HOW DOES THE PURPLE MAGIC WORK? Formulated with a unique mix of violet and blue pigments, this purple shampoo restores your hair colour by removing yellow and orange brassy tones, whilst optical brighteners add shine. Creating vibrant, dazzling shine for visibly brighter hair after just one wash
- MAXIMISE RESULTS: Use every other wash in combination with our everyday Colour Care Shampoo and Conditioner set for maximum results
- From the #1 purple brand in the UK

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B003AYCGGY |
| ASIN  | B003AYCGGY |
| Active Ingredients | Aqua (Water/EAU), Sodium Laureth Sulfate, Coco-Glucoside, PEG-7 Glyceryl Cocoate, Disodium Cocoamphodiacetate, Glycol Distearate, Laureth-4, Cocamidopropyl Betaine, PEG-6 Caprylic/Capric Glycerides, PEG-150 Pentaerythrityl Tetrastearate, Glyceryl Oleate, Polyquaternium-10, Parfum (Fragrance), Benzophenone-4, Salicylic Acid, Disodium EDTA, Sodium Chloride, Formic Acid, Sodium Hydroxide, Citric Acid… |
| Age Range Description | Adult |
| Best Sellers Rank | #148,610 in Beauty ( See Top 100 in Beauty ) #6,078 in Hair Shampoos |
| Brand Name | PROVOKE |
| Customer Reviews | 4.3 4.3 out of 5 stars (3,509) |
| Customer reviews | 4.3 4.3 out of 5 stars (3,509) |
| Date First Available  | 7 August 2012 |
| Hair Type | Color Treated |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions | 36 x 58 x 138 millimeters |
| Item Form | Liquid |
| Item Part Number | 3530961 |
| Item Type Name | TOUCH OF SILVER SHAMPOO BRIGHTENING |
| Item Weight | 150 Grams |
| Item model number  | 014227 |
| Liquid Volume | 150 Milliliters |
| Manufacturer | PROVOKE |
| Manufacturer  | PROVOKE |
| Manufacturer Part Number | 014227 |
| Material Type Free | Fragrance Free |
| Model Number | 014227 |
| Number of Items | 1 |
| Other Special Features of the Product | damaged |
| Product Benefits | even_toning |
| Product Dimensions  | 3.6 x 5.8 x 13.8 cm; 150 g |
| Recommended Uses For Product | Brightening |
| Scent Name | Unscented |
| Suitable Hair Color | All Hair Colors |
| UPC | 722532079803 787734234818 783327158240 698798482469 721865109638 785525992756 785525901000 |
| Unit Count | 150 Milliliters |

## Product Details

- **Age range (description):** Adult
- **Brand:** PROVOKE
- **Hair type:** Color Treated
- **Item form:** Liquid
- **Scent:** Unscented

## Images

![Touch of Silver Brightening Shampoo 150milliliter - Image 1](https://m.media-amazon.com/images/I/6122l1mItUL.jpg)

## Questions & Answers

**Q: I have dark brown hair with about 50% grey on the top. What will this shampoo do to the grey hair. Will it make it purple or silver-white?**
A: I use this shampoo often, as I have about 80% white in my dark hair. It brightens the grey, leaving it silvery white - but not purple in anyway. It's a good product and with a lengthened application, I can notice better tone to my entire head of hair.

**Q: How many applications are in a bottle?**
A: The number of applications in the bottle are dependent upon how dirty your hair is when you shampoo, how much hair do you have, and do you rinse/lather/repeat. I have a full head of hair with a standard male haircut. This is supposed to be a weekly shampoo but I used it almost daily. I am a rinse/lather/repeat guy so my bottle lasted about two months. Hope this helps.

**Q: My Hair is highlighted.  Will it strip the color from the non highlighted hair?**
A: If you have highlights all over they will be more light , but if your natural or box color is blonde with highlight then your whole hair will get more lighter. That why you should use it once a week and not everyday. My hair was blonde and my roots were gray but I'm letting the gray come out all together and this made it perfect product because it all came together and made it uniform and lighter everyone thought I color my hair. Hope this answers your question.

**Q: how often do you have to use it to get results? Could I use it once a week and get results?**
A: This shampoo is amazing. Only once a week i can get wonderful results. But I'm waiting for the one i bought last year until now....

## Frequently Bought Together

- PROVOKE Touch of Silver Brightening Shampoo
- Pro:voke Touch of Silver Silver Nourish Conditioner (200ml)

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-06-16*