--- product_id: 242872112 title: "Hydrating Purple Toning Mask" brand: "provoke" price: "€ 22.50" currency: EUR in_stock: true reviews_count: 11 category: "Provoke" url: https://www.desertcart.ie/products/242872112-hydrating-purple-toning-mask store_origin: IE region: Ireland --- # Cruelty-free & vegan formula Violet pigment tones brassiness 300ml deep hydration Hydrating Purple Toning Mask **Brand:** provoke **Price:** € 22.50 **Availability:** ✅ In Stock ## Summary > 💜 Elevate your blonde game—ditch brass, keep shine, and own your glow! ## Quick Answers - **What is this?** Hydrating Purple Toning Mask by provoke - **How much does it cost?** € 22.50 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/242872112-hydrating-purple-toning-mask) ## Best For - provoke enthusiasts ## Why This Product - Trusted provoke brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Deep Nourishment Boost:** AquaPlex™ technology penetrates damaged strands, restoring softness and hydration from root to tip. - • **Clean & Conscious Beauty:** Paraben-free, cruelty-free, and vegan-friendly for guilt-free glam. - • **Versatile Color Enhancer:** Customizable 3+ minute treatment adapts to your desired brightness and tone intensity. - • **Brilliant Brassiness Banisher:** Neutralizes yellow & orange tones for instantly brighter blonde, platinum, grey, or white hair. - • **Salon-Quality Results at Home:** Professional-grade toning and conditioning mask trusted by 1,500+ happy users. ## Overview PROVOKE Touch Of Silver Hydrating Purple Toning Hair Mask is a 300ml professional-grade treatment designed to brighten blonde, platinum, grey, and white hair by neutralizing unwanted yellow and orange tones. Infused with violet pigment and AquaPlex™ technology, it deeply nourishes damaged hair, leaving it soft, hydrated, and visibly healthier. This cruelty-free, vegan, and paraben-free formula offers customizable toning effects with a quick 3-minute application, making it a must-have for maintaining vibrant, salon-fresh color at home. ## Description Product Description The PRO:VOKE Touch of Silver Hydrating Purple Toning Mask brightens your colour and nourishes your hair in just one treatment. Formulated with violet pigment, our unique formula removes yellow & orange brassy tones, whilst AquaPlexTM provides deep nourishment for damaged hair leaving it feeling soft, healthy and hydrated. Ingredients Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Hydroxyethylcellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Benzoate, Citric Acid, Glycerin, Potassium Sorbate, Benzotriazolyl Dodecyl p-Cresol, Disodium EDTA, Isopropyl Alcohol, Linalool, Panthenol, Avena Strigosa Seed Extract, Lecithin, Hydroxycitronellal, Alpha-isomethyl Ionone, Citronellol, Disodium Distyrylbiphenyl Disulfonate, CI 60730 (Acid Violet 43) Directions After shampooing, apply to hair, leave on for 3 minutes or longer, then rinse out. Safety Warning Caution: avoid contact with clothing and porous surfaces as this product may stain. Do not use everyday. Do not use for two weeks after having hair dyed, bleached or permed. Can cause an allergic reaction. This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. Apply a small amount behind the ear or inside the elbow, leave unwashed for 48 hours. Do not use if redness or irritation occurs. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Avoid contact with the eyes. If this occurs, rinse with plenty of water. Use only as directed. Keep out of reach of children. Manufacturer Contact Information Karium Ltd, Bracknell, RG12 8FZ, UK. Papendorpseweg 99, 3528 BJ Utrecht, NL. Review: Description . Hair mask - Great used it and a beautiful colour Review: Works to remove brassiness - Does remove the brassiness. Hair wasn’t unusually soft, but the purple did what it set out to do. ## Features - NEW Hydrating purple toning hair mask from Touch of Silver - Brilliantly brightens hair colour by removing yellow and orange tones - Deep nourishment for damaged hair, leaving it feeling soft, healthy and hydrated - Suitable for Blonde, platinum, grey, white and balayage hair - Get brighter colour and nourishment all in one lovely treatment, leave on for 3 min or longer to get your desired colour effect ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B08LVBWTLX | | Additives | Panthenol, Avena Strigosa Seed Extract, Paraben Free | | Age Range Description | Adult | | Age range (description) | Adult | | Benefits | Hydrating, Nourishing, Color Brightening | | Best Sellers Rank | 8,409 in Beauty ( See Top 100 in Beauty ) 43 in Hair Masks | | Brand | PROVOKE | | Brand Name | PROVOKE | | Customer Reviews | 4.4 out of 5 stars 1,537 Reviews | | Hair Conditioner Type | Hair Conditioning Mask | | Hair Type | Damaged | | Hair type | Damaged | | Item Dimensions | 8.7 x 8.7 x 6.9 centimetres | | Item Form | Cream | | Item Type Name | Touch of Silver Purple Toning Hair Mask | | Item form | Cream | | Liquid Volume | 300 Millilitres | | Manufacturer | Karium | | Manufacturer Contact Information | Karium Ltd, Bracknell, RG12 8FZ, UK. Papendorpseweg 99, 3528 BJ Utrecht, NL. | | Manufacturer Part Number | 40026506 | | Material Features | Cruelty Free, Vegan | | Material Type Free | Paraben Free | | Material feature | Cruelty Free, Vegan | | Model Number | 40026506 | | Number of Items | 1 | | Package Type Name | Jar | | Product benefits | Hydrating, Nourishing, Color Brightening | | Recommended Uses For Product | rehydrating and toning damaged adult hair | | Scent Name | Fresh | | Size | 300 ml (Pack of 1) | | Special Features | Nourishing | | Unit Count | 300.0 millilitre | ## Product Details - **Brand:** PROVOKE - **Hair type:** Damaged - **Item form:** Cream - **Material feature:** Cruelty Free, Vegan - **Product benefits:** Hydrating, Nourishing, Color Brightening ## Images ![Hydrating Purple Toning Mask - Image 1](https://m.media-amazon.com/images/I/51lRjJR3K+L.jpg) ![Hydrating Purple Toning Mask - Image 2](https://m.media-amazon.com/images/I/8179t5KKHOL.jpg) ![Hydrating Purple Toning Mask - Image 3](https://m.media-amazon.com/images/I/71T+Qc7dJXL.jpg) ![Hydrating Purple Toning Mask - Image 4](https://m.media-amazon.com/images/I/71T0-FFBJnL.jpg) ![Hydrating Purple Toning Mask - Image 5](https://m.media-amazon.com/images/I/71fFY7cOicL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Description . Hair mask *by B***T on 24 April 2026* Great used it and a beautiful colour ### ⭐⭐⭐⭐⭐ Works to remove brassiness *by G***U on 8 January 2026* Does remove the brassiness. Hair wasn’t unusually soft, but the purple did what it set out to do. ### ⭐⭐⭐⭐ Works well, nourishing *by A***I on 13 March 2024* Used twice and I can definitely see a difference. I have bleach highlights and this has helped take away the yellow/copper tones and brightened it up. Has quite a strong smell and can stain easily though. Doesn't leave my hair feeling rough / dry afterwards like some other products have done in the past. ## Frequently Bought Together - PROVOKE Touch Of Silver Hydrating Purple Toning Hair Mask 300 ml, Brightens Blonde, Platinum, White or Grey Hair Whilst Deeply Nourishing Damaged Hair - PROVOKE Touch Of Silver Brightening Purple Shampoo 200 ml, Neutralises Yellow and Orange tones, Formulated with Violet and Blue Pigments - PROVOKE Touch of silver Brighten and Defrizz Purple Serum 100 ml. Neutralise Brassy Tones. Anti Frizz, Seal Split Ends. Plant-Based Keratin. Purple Pigments. For Blonde, Highlighted and Grey Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.ie/products/242872112-hydrating-purple-toning-mask](https://www.desertcart.ie/products/242872112-hydrating-purple-toning-mask) --- *Product available on Desertcart Ireland* *Store origin: IE* *Last updated: 2026-05-26*