---
product_id: 18678061
title: "Generic Value Products Conditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz"
brand: "generic value products"
price: "€ 34.15"
currency: EUR
in_stock: true
reviews_count: 8
category: "Generic Value Products"
url: https://www.desertcart.ie/products/18678061-generic-value-products-conditioning-purple-shampoo-tones-down-brassiness-brightens
store_origin: IE
region: Ireland
---

# Brightens & refreshes highlights Purple formula tones brassiness 33.8 oz large volume Generic Value Products Conditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz

**Brand:** generic value products
**Price:** € 34.15
**Availability:** ✅ In Stock

## Summary

> 💜 Shine bright, never brass out!

## Quick Answers

- **What is this?** Generic Value Products Conditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz by generic value products
- **How much does it cost?** € 34.15 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/18678061-generic-value-products-conditioning-purple-shampoo-tones-down-brassiness-brightens)

## Best For

- generic value products enthusiasts

## Why This Product

- Trusted generic value products brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Universal Care:** Perfect for all color-treated hair types, keeping your look fresh and vibrant
- • **Vibrancy Boost:** Revives faded highlights with a protein-enriched conditioning formula
- • **Lightweight Shine:** Leaves hair shiny without oily residue or heaviness
- • **Brassiness Be Gone:** Neutralizes yellow tones for salon-fresh blonde and gray hair
- • **Value-Packed Volume:** Generous 33.8 oz size for long-lasting use and unbeatable price

## Overview

Generic Value Products Conditioning Purple Shampoo is a protein-enriched, unscented formula designed to tone down brassiness and yellow hues in blonde, gray, and color-treated hair. Its large 33.8 oz bottle delivers long-lasting vibrancy by brightening faded highlights and refreshing dull hair without leaving heavy residue, making it a cost-effective alternative to premium salon shampoos.

## Description

GVP Conditioning Shampoo is a protein-enriched conditioning formula that tones down the brassiness on blonde and gray hair while refreshing faded highlights and adding vibrancy to dulling hair. Hair is left vibrant and shiny without the heavy residue or oily feel.

Review: Quality for price . - Works perfectly to take yellow out of silver/ gray hair . Priced way below salon prices . Will keep buying as needed
Review: Good product. - So far so good. They have don’t seem to sell the large bottle of clairol with the pump anymore, so just pup my last pump on this. Works well.

## Features

- Compare to Clairol Shimmer Lights Original Conditioning Shampoo
- Tones down brassiness while removing yellow tones
- Brightens white, gray and blonde styles
- Maintains and refreshes hair
- Renews faded highlights

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00NHQBGGQ |
| Age Range (Description) | Adult |
| Age Range Description | Adult |
| Best Sellers Rank | #55,424 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,471 in Hair Shampoo |
| Brand | Generic Value Products |
| Brand Name | Generic Value Products |
| Customer Reviews | 4.5 out of 5 stars 1,836 Reviews |
| Hair Type | Color Treated, All |
| Item Form | Liquid |
| Item Weight | 33.8 Ounces |
| Liquid Volume | 33.8 Fluid Ounces |
| Manufacturer | Arcadia Beauty Labs LLC |
| Number of Items | 1 |
| Product Benefits | Conditioning |
| Scent | Unscented |
| Scent Name | Unscented |
| Suitable Hair Color | All Hair Colors |
| UPC | 755332322466 |
| Unit Count | 33.8 Fluid Ounces |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** Generic Value Products
- **Hair Type:** Color Treated, All
- **Item Form:** Liquid
- **Scent:** Unscented

## Images

![Generic Value Products Conditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz - Image 1](https://m.media-amazon.com/images/I/61zw5yHbl5L.jpg)

## Questions & Answers

**Q: Why are your large shampoos 50% more expensive on Amazon then in stores and at a higher per ounce price than small bottles of the same product?**
A: I have no idea! I’ve beeb buying mine at Sally’s cause they have great deals! I ordered this for my niece and shipped it to her since we live 30 away from eachother

**Q: Is this product considered sulfate free?**
A: No

**Q: I dyed my hair blond but I am going silver. Will this shampoo help me?**
A: I've been using this shampoo for over a year now. This has helped remove any yellow tinge from dye and given my hair a beautiful shine. However, since you're going silver I would be concerned that this might stain your hair purple. I would recommend asking your stylist.

**Q: Does this work on bleach blonde highlights (yellow blonde, not white/silver/or gray)?**
A: Yes it takes out the Orange look

## Customer Reviews

### ⭐⭐⭐⭐⭐ Quality for price .
*by N***L on January 18, 2026*

Works perfectly to take yellow out of silver/ gray hair . Priced way below salon prices . Will keep buying as needed

### ⭐⭐⭐⭐⭐ Good product.
*by J***H on November 30, 2025*

So far so good. They have don’t seem to sell the large bottle of clairol with the pump anymore, so just pup my last pump on this. Works well.

### ⭐⭐⭐⭐⭐ Very generous amount! No red highlights!
*by V***C on November 29, 2025*

Generous amount works well with white and gray hair! My hair is down to middle of my back, 3 pumps is all the shampoo I need for lots of suds and a good cleaning! No red highlights at all!

## Frequently Bought Together

- Generic Value Products Conditioning Purple Shampoo, Tones Down Brassiness, Brightens and Refreshes Faded Highlights, Removes Yellow Tones, 33.8 Oz
- Generic Value Products Tea Tree Oil Shampoo, Leaves Hair Soft and Manageable, Leaves Scalp Clean and Tingling, Adds Vitality and Luster, 33.8oz
- Generic Value Products Moisturizing Conditioner, Protects Against UV Rays, Restores Natural Bounce and Shine, Repairs Damage from Styling, For all Hair Types, 33.8 Oz

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-27*