---
product_id: 1768875
title: "Soft Gel Paste Food Color, 6-Ounce, Bright White"
brand: "americolor"
price: "€ 23.39"
currency: EUR
in_stock: true
reviews_count: 10
category: "Ameri Color"
url: https://www.desertcart.ie/products/1768875-soft-gel-paste-food-color-6-ounce-bright-white
store_origin: IE
region: Ireland
---

# Superior coloring strength Soft gel paste consistency Made in the USA, Kosher certified Soft Gel Paste Food Color, 6-Ounce, Bright White

**Brand:** americolor
**Price:** € 23.39
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your edible art with the brightest white gel paste! 🎨

## Quick Answers

- **What is this?** Soft Gel Paste Food Color, 6-Ounce, Bright White by americolor
- **How much does it cost?** € 23.39 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/1768875-soft-gel-paste-food-color-6-ounce-bright-white)

## Best For

- americolor enthusiasts

## Why This Product

- Trusted americolor brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Unmatched Vibrancy:** Experience the brightest, most consistent white that elevates every creation.
- • **Delicate on Delicate:** Perfect for non-dairy whipped toppings without breaking their texture.
- • **Precision in Every Drop:** Easily measure and mix with drop-based dosing for flawless, repeatable colors.
- • **No Weeping, No Hardening:** Keeps your icings smooth and stable—no separation or crusting, guaranteed.
- • **Trusted by Pros for 14+ Years:** Join thousands of decorators who rely on AmeriColor’s proven quality.

## Overview

AmeriColor Soft Gel Paste Food Color in Bright White delivers industry-leading color strength and consistency in a smooth, easy-to-use gel. Made in the USA and Kosher certified, it disperses instantly without separation or hardening, making it ideal for delicate icings and toppings. Trusted by professional decorators for over 14 years, this 6-ounce squeeze bottle ensures precise, repeatable results that transform your baking into vibrant masterpieces.

## Description

AmeriColor manufactures decorating food colors, as well as meringue powder, piping gel and other related food products. Americolor Corp. brings to the cake decorating trade years of experience in the food color industry, combined with new innovations in the development and production of food color technology. We are proud to introduce you to the strongest and most vibrant colors on the market, "Serious color for the serious decorator!"

Review: The Best White Color Gel On The Market - In my opinion, this is the best white gel on the market. I use this in my royal icing to get a bright white and also use it in my other colors to prevent separation and bleeding when preparing my icing. It is a perfect consistency as it isn’t too fluid, has no taste or smell. Americolor is a brand that I have used for 14 years.
Review: Fix Mistakes with This - Gel color is definitely the way to good in food prep these days. The colors produced are more vibrant and true, using very small amounts of gel. That said, the first time I tried gel food color, I bought it a the grocery store and was sorely disappointed. High quality (read, "not the grocery store stuff,") gel color is so far superior to the stuff found on the baking aisle of your local grocery chain as to warrant its classification as a completely different product. That said, there are really only a few companies out there making the high quality stuff, and of them AmeriColor has always worked the best for me. I like the ones labeled, "soft gel paste," because they are more like thick liquid, and I grew up using those drops (the use of which, as I recall, had a STEEP learning curve). But why white? Well, have you ever added food color (any type) and been disappointed? Maybe it was the first time you'd used a particular color, not that you'd used too much. Adding this gel after a, "mistake," truly helps fix it. No matter the cause of the blunder. And not necessarily by making the original color go away (that would be true magic). Somehow, and I cannot explain why, every recent food-color regret I've had in the past few years has been at least moderately improved by the addition of this gel. I won't go as far as to say that it will give you a complete do-over, but it has remained overwhelmingly true that I have been able to save my creations after such a mistake reliably by adding white. It is intuitive that if you have a color that displeases you and you add white, you'll dilute the ugly. Less of a bad thing is generally good. But somehow the addition of white is more than that in some cases. It sort of purifies nice colors, too, by masking the original color of the food, I'd imagine. So, as food color types go, this is my favorite, the soft gel. As brands go, I prefer AmeriColor. As specific colors go, if you own one other color, then you need white (just in case). If you don't own one other color, then from the other reviews, you can see that white is a good place to start. And this is a great value; if you are like me, you'll find that you use your white the most often. Nuff said.

## Features

- Soft Gel Paste is an effective coloring system; It's consistent from batch to batch. Certified Kosher and made in the U.S.A
- It has coloring strength superior to any other food color; It will not separate or weep and does not harden
- The base ingredients allow the color to disperse immediately so you actually use less color. Squeeze bottle with a flip-top lid
- It will color the more delicate non-dairy whipped icings and toppings without breaking them down.
- By mixing and measuring using "drops" of color you can achieve precise easy-to-repeat colors every time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000VTH3BE |
| Best Sellers Rank | #11,357 in Grocery & Gourmet Food ( See Top 100 in Grocery & Gourmet Food ) #42 in Food Coloring |
| Customer Reviews | 4.7 4.7 out of 5 stars (3,651) |
| Date First Available | November 8, 2006 |
| Is Discontinued By Manufacturer | No |
| Item Weight | 6.9 ounces |
| Item model number | AM 226 |
| Manufacturer | Americolor |
| Product Dimensions | 5 x 2 x 2 inches |

## Product Details

- **Brand:** AmeriColor
- **Color:** Bright White
- **Item Weight:** 6.88 ounces
- **Liquid Volume:** 6 Fluid Ounces
- **Specialty:** Kosher

## Images

![Soft Gel Paste Food Color, 6-Ounce, Bright White - Image 1](https://m.media-amazon.com/images/I/41yp30ANnUL.jpg)

## Questions & Answers

**Q: Hi i was wondering if the consistency is to thick to put in an airbrush machine?**
A: I have not graduated to the airbrush machine, but from what I've seen the colors coming the machine seems pretty thin being sprayed.

**Q: Does this work for coloring clear gelatin?**
A: Im not sure but ti think ican work since it is an opaque food coloring.

**Q: Will this make my fondant a nice bright white?**
A: Hi Heather,Yes!Kind regards,AmeriColor Corp.

**Q: Does this white gel whiten up buttercream frosting, that uses 1/2 butter & 1/2 shortening, leaving a yellowish white frosting instead "Brite White" ?**
A: Yes, I do this all the time to frost my cupcake orders

## Customer Reviews

### ⭐⭐⭐⭐⭐ The Best White Color Gel On The Market
*by K***J on January 6, 2026*

In my opinion, this is the best white gel on the market. I use this in my royal icing to get a bright white and also use it in my other colors to prevent separation and bleeding when preparing my icing. It is a perfect consistency as it isn’t too fluid, has no taste or smell. Americolor is a brand that I have used for 14 years.

### ⭐⭐⭐⭐⭐ Fix Mistakes with This
*by P***N on May 18, 2013*

Gel color is definitely the way to good in food prep these days. The colors produced are more vibrant and true, using very small amounts of gel. That said, the first time I tried gel food color, I bought it a the grocery store and was sorely disappointed. High quality (read, "not the grocery store stuff,") gel color is so far superior to the stuff found on the baking aisle of your local grocery chain as to warrant its classification as a completely different product. That said, there are really only a few companies out there making the high quality stuff, and of them AmeriColor has always worked the best for me. I like the ones labeled, "soft gel paste," because they are more like thick liquid, and I grew up using those drops (the use of which, as I recall, had a STEEP learning curve). But why white? Well, have you ever added food color (any type) and been disappointed? Maybe it was the first time you'd used a particular color, not that you'd used too much. Adding this gel after a, "mistake," truly helps fix it. No matter the cause of the blunder. And not necessarily by making the original color go away (that would be true magic). Somehow, and I cannot explain why, every recent food-color regret I've had in the past few years has been at least moderately improved by the addition of this gel. I won't go as far as to say that it will give you a complete do-over, but it has remained overwhelmingly true that I have been able to save my creations after such a mistake reliably by adding white. It is intuitive that if you have a color that displeases you and you add white, you'll dilute the ugly. Less of a bad thing is generally good. But somehow the addition of white is more than that in some cases. It sort of purifies nice colors, too, by masking the original color of the food, I'd imagine. So, as food color types go, this is my favorite, the soft gel. As brands go, I prefer AmeriColor. As specific colors go, if you own one other color, then you need white (just in case). If you don't own one other color, then from the other reviews, you can see that white is a good place to start. And this is a great value; if you are like me, you'll find that you use your white the most often. Nuff said.

### ⭐⭐⭐⭐⭐ Excellent Bright White food coloring!
*by K***O on February 21, 2025*

I have bought several bottles of white coloring and I will keep getting more from Americolor! Their colors are great for Royal Icing and Frankenfrosting, and the white is a must have. Add white to the RI before mixing up colors for a vibrant shade. I also use a little in my icing. It really gets rid of the yellow from butter and makes it a solid bright white instead of a questionable opaque yellowish white. You can also paint a thin layer onto raw cookie dough and bake it for a crackle look! When painting, keep in mind the white will crack along the brush strokes. Straight strokes, straight cracks! Awesome versatility in baking ability! It is smooth and thick which makes it easy to use. No leakage or broken bottles so far.

## Frequently Bought Together

- AmeriColor Soft Gel Paste Food Color, 6-Ounce, Bright White
- AmeriColor Soft Gel Paste Food Color, 4.5-Ounce, Super Red
- Food Coloring AmeriColor - Super Black Soft Gel Paste, 4.5 Ounce

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-17*