Loving TanDeluxe Gradual Tan Lotion, Medium- Natural Looking Self Tanner, Professional Strength Sunless Tanner, 7+ Self Tanning Applications per Bottle-Cruelty Free, Naturally Derived DHA-5.07 Fl Oz

Great smell no funky self tanner weirdness. Blends well, nice color for pale legs.

Tanning guru here and this is the best!!! Tan lasts good at least 4-5 days and even when fades is not splotchy ugly. I apply with glove and color comes out even every time.

I am really liking this gradual tanning lotion. I use the platinum mousse w/a glove for my regular self tan and thought I'd try this when I can't devote a night to self tanning. It works well and has rich, dark color. I don't like that it has a guide though. It makes it feel like a regular tanner because if I don't shower off the guide it'll get on my clothes, and I am not going to wear a glove so my hands get a little tinted. The other brand I use for gradual doesn't have the guide which I appreciate, but there's no color quite like Loving Tan's.

This stuff is amazing and I will always keep a tube on hand. I apply it twice a week to maintain a healthy glow, and I notice when I don’t use it, I’m so pasty.If you don’t want to / don’t have time to naturally tan, don’t want to go through the effort or professional cost of applying fake tan, and also don’t want to look pasty, this is for you. It has a nice scent, is easy to apply, doesn’t transfer to clothes or fabric, and saves me from looking like a ghost. I also apply it to my face with a kabuki brush and it gives me no issues.

I was diagnosed with melanoma a couple years ago so I don’t get out in the sun much to tan. I’ve tried several self tanners but this is by far my favorite. This self tanner gives a very natural look and is so easy to apply! I’ve recommended it to all my friends. LOVE IT!!

Just the right amount of color. Great product!

This self tanner makes skin so soft! It gives a natural golden color on my very white skin (not really olive). I actually did Not notice a strong smell. It DID cause streaking no matter how I applied. I had to apply alot to get the color I wanted. It lasted about 4-5 days until I needed to apply again. I will not purchase again because it doesn't compare to other self tanners, like St tropez.

Works great compared to many others I’ve tried, it has dark color so there’s a color guard. If you don’t wash your hands right after it will stain. But one application gave good color.