Bumble and bumble. Hair Styling Cream For Versatile Control | Builds Body, Creates Sleek Looks + Enhances Curls | Air Dry or Heat Style | For Fine to Medium Curly, Wavy, Straight Hair, 8.5 Fl Oz

For a decade, I've tried to get more volume in my fine hair, though I had lot of it. Toward that end, I tried Bumble and Bumble Texture Hair Un Dressing creme that looked good at first, but then dulled and dried my hair and was difficult to shampoo out. (I do color and highlight my hair, which has dried it a bit.) And I tried a zillion hair gels for body that, ultimately, just further dried out my hair, and were difficult to shampoo out. Now I have still have fine hair, but just an average amount of it, and I was not liking what it looked like: little bounce, no fullness, no separation, beyond blah. I entertained buying B&B Styling Creme for years, but I thought it wouldn't give me enough oomph. Well, the styling cream is definitely more subtle that other products that I’ve tried. But it’s far more amazing. It gives body and separation, and makes the hair look thick and fabulous until a few days later, when I wash it again. It hasn’t dried my hair, and it doesn’t feel as if you’ve got a bird’s nest buried in your hair. The hair feels great and, well, normal. And the styling cream is easy to shampoo out. It’s proved to be the best product for body/separation/overall fabulousness that I’ve ever used, and I hope it’s never discontinued. Less is more with this product. I’ve got a chin-length layered bob, and I used about a nickel-sized dollop and it does the trick.

Great product

I finally found this wonderful styling cream! It works great for air drying or drying with a blow dryer. I can't imagine that I would choose anything else though I do wish it was a little less expensive.

I am also a long time styling creme user that is extremely disappointed in the new formula and am now on the hunt for a new product. I think it's rotten that they sell the product in the same exact bottle without any notation that it's a new formula. I'll probably be replacing all my bumble products because I'm so disgusted. The best part about the old product was that it provided excellent styling control and was not crunchy when dried. This new formula has no styling hold whatsoever. I also wrote to Bumble about their formula change and got the exact same response as the other reviewer. Must be a canned response. Update - 12-2011: I spent a lot of time searching for a replacement, but didn't have luck finding anything equivalent. It seems the formula change was a result of restrictions being placed on some of the chemicals that were in the original product. I suppose it's best that they changed it - we have enough bad chemicals in every day life. I still think they should have put some kind of new labeling in place to note the change. I have continued to use this product, but now I mix it with the new B&B Texture product. I found Texture on it's own to be too sticky, but mixing a drop with the Style Creme makes it more like the old formulation.

If you have dry, chemically processed hair in need of hydration, this is amazing. My hair is thick/fine and dry so both make it hard to hold a curl. I add a dime size of BB and a few bursts of dry powder styling aid (Euphora) to the cream, rub together and apply to ends only. Has definitely helped restore hydration and hold curls/style; combination of products offers amazing hold and hydration!

Great for curly or wavy hair. I put on wet or mixed with water on my hands when dry.

I have used this hair product after showering for the past 15 years! I LOVE this product! I have very fine, thin, straight hair that sticks straight down if I do nothing to it. I rub this product into my damp hair and either air dry or blow dry. This creme does not weigh down my hair at all, which is a problem with most products and fine hair. Instead it adds volume and texture, even when I just let it air dry. The best part is that my hair doesn’t feel like I have anything in it when I use this product. It isn’t heavy or sticky and my hair still feels fresh and clean when using! I was so sad when they stopped selling this product at target and my hair salon. I am so happy I found it on amazon! I have ordered it many times through amazon and never had an issue. The product is the same as it always has been and the packaging is great!

This is the only product that brings out my waves/soft curls and holds them. Love this product. It leaves them a little curnchy sometimes and is a little hard to comb through my hair at the end of the day, but nothing else seems to hold them as well. I keep getting caught up by advertising to try a different product and I can't find anything else that works as well.