---
product_id: 161628851
title: "Testing Business Ideas: A Field Guide for Rapid Experimentation"
price: "€ 34.68"
currency: EUR
in_stock: true
reviews_count: 13
url: https://www.desertcart.ie/products/161628851-testing-business-ideas-a-field-guide-for-rapid-experimentation
store_origin: IE
region: Ireland
---

# Testing Business Ideas: A Field Guide for Rapid Experimentation

**Price:** € 34.68
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- **What is this?** Testing Business Ideas: A Field Guide for Rapid Experimentation
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## Description

Testing Business Ideas: A Field Guide for Rapid Experimentation [Bland, David J., Osterwalder, Alexander] on desertcart.com. *FREE* shipping on qualifying offers. Testing Business Ideas: A Field Guide for Rapid Experimentation

Review: Practical Testing of Business Ideas - As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an desertcart 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner.
Review: A Tool-Rich Resource -- keep it close by if you are launching an idea, a product, or a venture - The notion of "experiments" gives rise to an interesting phenomenon in the world of innovation and entrepreneurship. Because our assumptions about the future are so ironclad and 'obvious,' most founders, innovators, and leaders think of experiments as a luxury, something to be done when we have more time. What they fail to grasp is that *every* initiative is an experiment, consciously or not. The beauty of this work is that David and Alex provide a broad set of methods for *consciously* experimenting in order to dramatically reduce risk and elevate odds of success. This is one of those works that represents decades of accumulated knowledge, immediately applicable and valuable. This is not only a beautifully rendered book, but a resource that will be dog-eared over time for anyone aspiring to build viable, profitable products and businesses.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #78,925 in Books ( See Top 100 in Books ) #86 in Systems & Planning #92 in Starting a Business (Books) #471 in Entrepreneurship (Books) |
| Customer Reviews | 4.6 4.6 out of 5 stars (1,283) |
| Dimensions  | 9.4 x 0.9 x 7.4 inches |
| Edition  | 1st |
| ISBN-10  | 1119551447 |
| ISBN-13  | 978-1119551447 |
| Item Weight  | 2.21 pounds |
| Language  | English |
| Part of series  | Strategyzer |
| Print length  | 368 pages |
| Publication date  | November 12, 2019 |
| Publisher  | Wiley |

## Images

![Testing Business Ideas: A Field Guide for Rapid Experimentation - Image 1](https://m.media-amazon.com/images/I/31FOHGDrS-L.jpg)
![Testing Business Ideas: A Field Guide for Rapid Experimentation - Image 2](https://m.media-amazon.com/images/I/51R0GdccNCL.jpg)
![Testing Business Ideas: A Field Guide for Rapid Experimentation - Image 3](https://m.media-amazon.com/images/I/61T-Zk-LaML.jpg)
![Testing Business Ideas: A Field Guide for Rapid Experimentation - Image 4](https://m.media-amazon.com/images/I/81YG0Bpw3mL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Practical Testing of Business Ideas
*by B***Z on November 17, 2019*

As expected Bland & Osterwalder did an excellent job explaining their Testing Framework, identify who could benefit from it and where each set of questions applies to previous Business Model Canvas framework. They divide testing ideas into three main categories: Desirability, Feasibility, and Viability. These are not arbitrary classifications and should be the concern of every entrepreneur, architect and business executive. What I haven't seen is coverage outside the core BMC elements. Those of you that have read Business Model Generation rather than the summaries many people give will note that the external forces that a business model operates within are significantly important and have influences on the core model. My assumption is the hypothesis behind the Testing Framework is to discover those interactions with those external factors. I'm not sure however, unless focused to do so the framework will not yield such situational awareness. Like SAFe Agile it may have to grow to be a more comprehensive Enterprise Class tool. From just this snapshot I'd would rate it an Amazon 5 Star. The gaps I see may be more scope decisions that Strategyzer made keeping the context on rapid testing around the internal factors of the business model. However, the topic of testing business ideas is well represented here in a practical manner.

### ⭐⭐⭐⭐⭐ A Tool-Rich Resource -- keep it close by if you are launching an idea, a product, or a venture
*by J***Y on April 9, 2020*

The notion of "experiments" gives rise to an interesting phenomenon in the world of innovation and entrepreneurship. Because our assumptions about the future are so ironclad and 'obvious,' most founders, innovators, and leaders think of experiments as a luxury, something to be done when we have more time. What they fail to grasp is that *every* initiative is an experiment, consciously or not. The beauty of this work is that David and Alex provide a broad set of methods for *consciously* experimenting in order to dramatically reduce risk and elevate odds of success. This is one of those works that represents decades of accumulated knowledge, immediately applicable and valuable. This is not only a beautifully rendered book, but a resource that will be dog-eared over time for anyone aspiring to build viable, profitable products and businesses.

### ⭐⭐⭐⭐⭐ Great reference books for entrepreneurs
*by E***S on December 19, 2025*

I wish I had this earlier in my entrepreneurial journey. It is a great reference book to understand how to test your ideas and bring it to market successfully.

## Frequently Bought Together

- Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-01-29*