---
product_id: 14996908
title: "Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim"
brand: "brand: createspace independent publishing platform"
price: "€ 21.73"
currency: EUR
in_stock: true
reviews_count: 8
category: "Book"
url: https://www.desertcart.ie/products/14996908-attack-of-the-customers-why-critics-assault-brands-online-how
store_origin: IE
region: Ireland
---

# Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

**Brand:** brand: createspace independent publishing platform
**Price:** € 21.73
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim by brand: createspace independent publishing platform
- **How much does it cost?** € 21.73 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/14996908-attack-of-the-customers-why-critics-assault-brands-online-how)

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- brand: createspace independent publishing platform enthusiasts

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## Description

Attack of the Customers: Why Critics Assault Brands Online and How To Avoid Becoming a Victim

## Images

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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    overall review is that the authors did an excellent job keeping the readers engaged
  

*by Y***N on Reviewed in the United States on December 15, 2016*

overall review is that the authors did an excellent job keeping the readers engaged. Personally I have a difficult time reading informative books. However, this was not the case . The book begins by diving directly into a modern-day example of a company being online attacked. In the example the attacker publicly stated her issues with the new company product and because she felt like she wasn’t being heard created a Facebook that gained traction. The traction gained by this page not only voiced her issues but just about any and every one with an issue with the company began voicing it on their as well. The book immediately showed how the attack was countered. The book started out informative but because the information was related to an issue that everyone with social media are familiar with it was easy to get drawn in.  The first chapter set the tone for what to expect in the rest of the book. It was really informative without the typical bore of informative books. I personally wasn’t thrilled about having to read or do book reports but this was overall a really good book. I will probably read it again and keep it nearby as I graduate and venture into the professional marketing world.

### ⭐⭐⭐⭐⭐ 







  
  
    Clear, concise, well researched
  

*by C***K on Reviewed in the United States on April 21, 2013*

This is a sort-of 'Social Media Defense for Dummies'. Using well-documented attacks on corporates through social media, the authors illustrate the pitfalls awaiting unwary organizations.The highlighted cases all reacted to attacks in different ways, giving a wide variety of practical examples and their results which indicate the potential reaction of consumers to each type of response. The language used by the authors is non-technical and non-judgemental, providing a clear and unbiased view of the pros and cons of each type of response. Many of the insights are counter-intuitive and could probably only be gained by bitter experience in the absence of this guide, so I would count this book an essential tool for anyone considering, or already involved with, a social media corporate platform.The style of writing is fluid and informative, without sinking into dense intellectualism, and the book is a surprising page-turner. For anyone involved in the crafting of a social media policy for a corporate, this book is very timely and should help to avoid some of the lasting and damaging mistakes made by others.I recommend it for its clear examples, carefully drawn conclusions and easy-to-follow advice.

### ⭐⭐⭐⭐⭐ 







  
  
    Good book! All about how to deal with hate ...
  

*by M***S on Reviewed in the United States on May 2, 2016*

May Hauer-Simmonds said: Good book! All about how to deal with hate comments, trolls and bad rep online. The writer really makes good examples and situations. It is easy to read and it gives you real life examples! Good work!

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-02-21*