---
product_id: 14721972
title: "Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be"
brand: "marshall goldsmithmark reiter"
price: "€ 25.37"
currency: EUR
in_stock: true
reviews_count: 9
url: https://www.desertcart.ie/products/14721972-triggers-creating-behavior-that-lasts-becoming-the-person-you-want
store_origin: IE
region: Ireland
---

# Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be

**Brand:** marshall goldsmithmark reiter
**Price:** € 25.37
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be by marshall goldsmithmark reiter
- **How much does it cost?** € 25.37 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/14721972-triggers-creating-behavior-that-lasts-becoming-the-person-you-want)

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- marshall goldsmithmark reiter enthusiasts

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## Description

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## Customer Reviews

### ⭐⭐⭐ 







  
  
    More of a promotional tool than a book
  

*by S***T on Reviewed in the United States on June 4, 2016*

This book has some good ideas and tools, but it lacks focus and feels forced. My impression is that Goldsmith wanted to put out another book but didn't have a way to fit his ideas together, so this reads like a series of independent--or perhaps loosely related--ideas with no central organizing structure. There is lots here that isn't exactly relevant to behavior change, he goes off on tangents to fill space, and the end sputters out like a runner trying desperately to reach the finish line (in this case, enough material for a book.. While I definitely took away some interesting and potentially helpful information, it read more like someone just wanted to have product for his seminars and workshops (which he freely admits is his passion and primary interest). Very self-congratulatory and promotional.

### ⭐⭐⭐ 







  
  
    You might like it. I surely didn't.
  

*by P***D on Reviewed in the United States on June 1, 2017*

I'm a big fan of behavioral psychology and understanding how to mold our lives to be more productive or joyful. This ain't it. It's a business book by a business guy for business folks. No data. No insight into the workings of the human mind. Just a bunch of anecdotes, speculation and pointless diagrams.I got a 2-star value out of this book but I'm rating it 3 because I think other people will appreciate the casual, story-telling style as much as I disliked it. Self help is a weird genre weird because different authors appeal to different readers. Maybe it'll be right up your alley, but read through the reviews and make sure you know you're not getting a neuroscientist's or academic's take.

### ⭐⭐⭐⭐⭐ 







  
  
    An Extremely Interesting, User-Friendly, Behavior-Changing Resource!
  

*by W***R on Reviewed in the United States on August 2, 2015*

Advertising pays: I need to give a shout-out to Jim Kouzes for his posting the cover of Triggers on Facebook. Within thirty minutes of that post, I had ordered my copy!This book deserves a mark that exceeds five stars. This book informed, it educated, it impressed, it entertained, and it induced action. I am in the fourth week of assessing my progress toward six personal, behavioral goals (patience, under-controlling of situations, less judgmental/evaluative, more lovingly supportive of my wife, more at peace, and in less of a hurry). I use the charting process suggested by Marshall, and I have created a weekly scoring sheet on which my wife is to give me grade my progress.Readers might not be impressed with this process, but this is the first time that I have consciously and systematically worked toward important personal/interpersonal goal-improvement. As a licensed user of the MBTI, I have known since 1984 that I have needed to work on some of my ENFJ-behaviors that did not serve me well at times. Marshall’s coaching-in-the-book, his powerful examples of behavior change shared, and the usable resources all combine to compel a reader to take action and make personal progress, so that we might be more effective human beings.After four weeks, this writer is a more peaceful, patient person from the beginning of each day. My wife and I are having more fun. My urge to “drive the bus” all the time has been significantly reduced, and I am in less of a hurry. Marshall’s focus on progress, I think has been key: “Did I do my best to . . .?” Over time, the focus has become a habit, like a good health habit! And, why not?! Yes, I’ll regress on a variable, and I’ll “own it” and simply choose to get back on the horse the next day and go forward.Marshall gets it: He realizes that he cannot be effective unless his clients are! He is exemplary in this regard, and he relentlessly and proactively journeys toward being a better leader/coach.Marshall also models brilliantly, a client-centered/collaborative coaching style as he works with others. He asks the necessary and provocative questions that others need to face if they are to be more effective going forward.There was just one chapter that fell just a tiny bit short, for me personally. Chapter 16, “Behaving Under  the Influence of Depletion”, deals with our behaviors and the outcomes of decisions made when our physical/mental/emotional energy is low.  In addition to Marshall’s suggestions in this chapter, the reader might benefit from three topics that might help them and others be more personally effective: personality (introverts), mood theory, and general wellness.  Introverts need to give extra time for reflection and self-care before entering their after-hours dwellings and interacting with others, even their pets. Introvert Power by Laurie Helgoe is just one book that offers practical suggestions for helping introverts be more personally/interpersonally effective. Helgoe specifically offers proactive ideas for helping deal with the current culture of interruption in our daily lives.  For mood theory, The Origin of Everyday Moods by Robert Thayer provides resources and research that can make us aware on an hourly basis whether we are “tired” or “energized”. From that point, we can then determine what our next courses of action need to be to be for greater effectiveness going forward. For example, “extreme” extroverts who are tense-tired near the end of a workday are apt to say or do things that would likely not happen when filled with calm-energy. For overall wellness, Candace Pert’s book, Everything You Need to Feel Good, offers an insightful look at her personal journey regarding the successful resolution of health issues, the latest mind/body-research, and good recommendations regarding websites and authors whose contributions might be beneficial.In Triggers, Marshall Goldsmith did everything possible to make real and positive behavioral differences for his readers. He certainly made differences that I think will be both positive and lasting for me and for those with whom I interact. Thank you, sir!

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*Store origin: IE*
*Last updated: 2026-02-24*