---
product_id: 1415428
title: "The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results"
price: "€ 22.88"
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---

# 4.6/5 from 21,478 reviews Top #6 in Time Management Bestseller #2,141 overall The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

**Price:** € 22.88
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## Summary

> 🎯 Focus on the ONE Thing that makes everything else easier — don’t get left behind!

## Quick Answers

- **What is this?** The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results
- **How much does it cost?** € 22.88 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/1415428-the-one-thing-the-surprisingly-simple-truth-about-extraordinary-results)

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## Why This Product

- Free international shipping included
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## Key Features

- • **Mindset Mastery:** Develop growth mindsets and habits that separate achievers from the rest.
- • **Balance Redefined:** Learn to counterbalance life’s demands without sacrificing what truly matters.
- • **Overcome Distractions:** Say goodbye to chaos and poor habits with practical, no-nonsense advice.
- • **Proven Success Framework:** Backed by research and 21,000+ rave reviews, this book delivers actionable strategies.
- • **Laser-Focused Productivity:** Master the art of prioritizing your ONE Thing to skyrocket your results.

## Overview

The ONE Thing by Gary Keller and Jay Papasan is a bestselling guide that reveals how extraordinary results come from focusing on the most important task. With a 4.6-star rating from over 21,000 readers, it combines scientific research, practical advice, and mindset shifts to help professionals prioritize, build productive habits, and achieve breakthrough success in work and life.

## Description

The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results [Keller, Gary, Papasan, Jay] on desertcart.com. *FREE* shipping on qualifying offers. The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results

Review: Great book about achieving extraordinary results by focusing on what's important - Gary Keller proposes a framework for achieving extraordinary results in work and in life in general. The author’s premise is that extraordinary results are directly determined by how narrow you can make your focus, or more precisely, by focusing on the One Thing. "[Achievers] have an eye for the essential. They pause just long enough to decide what matters and then allow what matters to drive their day. Achievers do sooner what others plan to do later and defer, perhaps indefinitely, what others do sooner. The difference isn’t in intent, but in right of way. Achievers always work from a clear sense of priority." The author explains how getting things done is not a matter of discipline but of developing habits that will help you focus on the task at hand. Discipline is needed to acquire the habit, but we cannot run on discipline in the long term. Achieving extraordinary results requires making extraordinary efforts. In that sense, Keller does not believe in a balanced life as a goal to be achieved or a state of balance, but in counterbalancing your life as an every day reality, an act of balancing. "If you think of balance as the middle, then out of balance is when you’re away from it. Get too far away from the middle and you’re living at the extremes. The problem with living in the middle is that it prevents you from making extraordinary time commitments to anything. In your effort to attend to all things, everything gets shortchanged and nothing gets its due. Sometimes this can be okay and sometimes not. Knowing when to pursue the middle and when to pursue the extremes is in essence the true beginning of wisdom. Extraordinary results are achieved by this negotiation with your time." "One day you finally come to understand that work is a rubber ball. If you drop it, it will bounce back. The other four balls—family, health, friends, integrity—are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered." The book mentions the now-more-known Stanford Marshmallow Experiment by Walter Mischel, which relates the effect of delayed gratification and developing grit with outcome and success in different areas in life. Keller also cites Carol Dweck‘s research on growth-mindsets vs fixed mindsets as an example of how your perception of things strongly affect what you can achieve: "Dweck’s work with children revealed two mindsets in action—a “growth” mindset that generally thinks big and seeks growth and a “fixed” mindset that places artificial limits and avoids failure. Growth-minded students, as she calls them, employ better learning strategies, experience less helplessness, exhibit more positive effort, and achieve more in the classroom than their fixed-minded peers. They are less likely to place limits on their lives and more likely to reach for their potential" Keller’s framework is constructed on applying what he calls the Focusing Question to the different areas of your life: What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary? "Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil…. It’s more about priorities, planning, and fiercely protecting your time." "To stay on track for the best possible day, month, year, or career, you must keep asking the Focusing Question. Ask it again and again, and it forces you to line up tasks in their levered order of importance. (…) you can drive yourself nuts analyzing every little aspect of everything you might do. I don’t do that, and you shouldn’t either. Start with the big stuff and see where it takes you. Over time, you’ll develop your own sense of when to use the big-picture question and when to use the small-focus question." Answers to the Focusing Question come in three categories: doable (something that is already within your reach), stretch (at the farthest end of your range), and possibility (an answer that exists beyond what is already known and being done). “Highly successful people”, explains Keller, “choose to live at the outer limits of achievement. They not only dream of but deeply crave what is beyond their natural grasp.” The Focusing Question, however, is not enough. Adopting the mindset of someone seeking mastery is needed (the commitment to becoming your best, and embrace the effort it represents). "More than anything else, expertise tracks with hours invested. Michelangelo once said, 'If the people knew how hard I had to work to gain my mastery, it wouldn’t seem wonderful at all.'" You will also need to deal with the natural ceiling of achievement with a purposeful mindset (not accepting the limitations of our natural approach as the last word), and learn to be accountable for the outcome of your lives (in contrast with being a victim of the situation). This is essential —according to Keller— to achieve extraordinary results. "If you have to beg, then beg. If you have to barter, then barter. If you have to be creative, then be creative. Just don’t be a victim of your circumstances." Almost finishing the book, Keller warns the reader against the four thieves that can stand in our way to extraordinary results. The inhability to say “No” , the fear of chaos —”pursuing your One Thing moves other things to the back burner (…) chaos is unavoidable. Make peace with it. Learn to deal with it”— , poor health habits, and an environment that doesn’t support your goals. I enjoyed reading the book and strongly agree with most of what the author proposes. You can use the framework “as-is” or adapt it to suit your needs
Review: What I needed to achieve some objectives I had pending! - The ONE Thing” by Gary Keller and Jay Papasan is a transformative guide to achieving extraordinary results through focused effort and prioritization. The central premise of the book is the idea that by concentrating on one single task—the most important one—you can achieve more significant results than by spreading your effort across multiple tasks. The authors emphasize the power of simplicity and the importance of identifying the one thing that will make everything else easier or unnecessary. They provide practical strategies for overcoming distractions, building productive habits, and maintaining focus. Through a combination of research, anecdotes, and practical advice, Keller and Papasan guide readers on how to apply this principle in various aspects of life, including work, personal goals, and relationships. The book’s clear, concise writing and actionable steps make it an accessible and valuable read for anyone looking to boost their productivity and achieve their goals. Overall, “The ONE Thing” is an insightful and practical book that encourages readers to prioritize their efforts and focus on what truly matters to achieve extraordinary results.

## Features

- Used Book in Good Condition

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #2,141 in Books ( See Top 100 in Books ) #6 in Time Management (Books) #43 in Success Self-Help #87 in Personal Transformation Self-Help |
| Customer Reviews | 4.6 out of 5 stars 21,478 Reviews |

## Images

![The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results - Image 1](https://m.media-amazon.com/images/I/61aPPAPRiwL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great book about achieving extraordinary results by focusing on what's important
*by R***A on February 2, 2015*

Gary Keller proposes a framework for achieving extraordinary results in work and in life in general. The author’s premise is that extraordinary results are directly determined by how narrow you can make your focus, or more precisely, by focusing on the One Thing. "[Achievers] have an eye for the essential. They pause just long enough to decide what matters and then allow what matters to drive their day. Achievers do sooner what others plan to do later and defer, perhaps indefinitely, what others do sooner. The difference isn’t in intent, but in right of way. Achievers always work from a clear sense of priority." The author explains how getting things done is not a matter of discipline but of developing habits that will help you focus on the task at hand. Discipline is needed to acquire the habit, but we cannot run on discipline in the long term. Achieving extraordinary results requires making extraordinary efforts. In that sense, Keller does not believe in a balanced life as a goal to be achieved or a state of balance, but in counterbalancing your life as an every day reality, an act of balancing. "If you think of balance as the middle, then out of balance is when you’re away from it. Get too far away from the middle and you’re living at the extremes. The problem with living in the middle is that it prevents you from making extraordinary time commitments to anything. In your effort to attend to all things, everything gets shortchanged and nothing gets its due. Sometimes this can be okay and sometimes not. Knowing when to pursue the middle and when to pursue the extremes is in essence the true beginning of wisdom. Extraordinary results are achieved by this negotiation with your time." "One day you finally come to understand that work is a rubber ball. If you drop it, it will bounce back. The other four balls—family, health, friends, integrity—are made of glass. If you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered." The book mentions the now-more-known Stanford Marshmallow Experiment by Walter Mischel, which relates the effect of delayed gratification and developing grit with outcome and success in different areas in life. Keller also cites Carol Dweck‘s research on growth-mindsets vs fixed mindsets as an example of how your perception of things strongly affect what you can achieve: "Dweck’s work with children revealed two mindsets in action—a “growth” mindset that generally thinks big and seeks growth and a “fixed” mindset that places artificial limits and avoids failure. Growth-minded students, as she calls them, employ better learning strategies, experience less helplessness, exhibit more positive effort, and achieve more in the classroom than their fixed-minded peers. They are less likely to place limits on their lives and more likely to reach for their potential" Keller’s framework is constructed on applying what he calls the Focusing Question to the different areas of your life: What’s the ONE Thing I can do such that by doing it everything else will be easier or unnecessary? "Productivity isn’t about being a workhorse, keeping busy or burning the midnight oil…. It’s more about priorities, planning, and fiercely protecting your time." "To stay on track for the best possible day, month, year, or career, you must keep asking the Focusing Question. Ask it again and again, and it forces you to line up tasks in their levered order of importance. (…) you can drive yourself nuts analyzing every little aspect of everything you might do. I don’t do that, and you shouldn’t either. Start with the big stuff and see where it takes you. Over time, you’ll develop your own sense of when to use the big-picture question and when to use the small-focus question." Answers to the Focusing Question come in three categories: doable (something that is already within your reach), stretch (at the farthest end of your range), and possibility (an answer that exists beyond what is already known and being done). “Highly successful people”, explains Keller, “choose to live at the outer limits of achievement. They not only dream of but deeply crave what is beyond their natural grasp.” The Focusing Question, however, is not enough. Adopting the mindset of someone seeking mastery is needed (the commitment to becoming your best, and embrace the effort it represents). "More than anything else, expertise tracks with hours invested. Michelangelo once said, 'If the people knew how hard I had to work to gain my mastery, it wouldn’t seem wonderful at all.'" You will also need to deal with the natural ceiling of achievement with a purposeful mindset (not accepting the limitations of our natural approach as the last word), and learn to be accountable for the outcome of your lives (in contrast with being a victim of the situation). This is essential —according to Keller— to achieve extraordinary results. "If you have to beg, then beg. If you have to barter, then barter. If you have to be creative, then be creative. Just don’t be a victim of your circumstances." Almost finishing the book, Keller warns the reader against the four thieves that can stand in our way to extraordinary results. The inhability to say “No” , the fear of chaos —”pursuing your One Thing moves other things to the back burner (…) chaos is unavoidable. Make peace with it. Learn to deal with it”— , poor health habits, and an environment that doesn’t support your goals. I enjoyed reading the book and strongly agree with most of what the author proposes. You can use the framework “as-is” or adapt it to suit your needs

### ⭐⭐⭐⭐⭐ What I needed to achieve some objectives I had pending!
*by J***E on July 31, 2024*

The ONE Thing” by Gary Keller and Jay Papasan is a transformative guide to achieving extraordinary results through focused effort and prioritization. The central premise of the book is the idea that by concentrating on one single task—the most important one—you can achieve more significant results than by spreading your effort across multiple tasks. The authors emphasize the power of simplicity and the importance of identifying the one thing that will make everything else easier or unnecessary. They provide practical strategies for overcoming distractions, building productive habits, and maintaining focus. Through a combination of research, anecdotes, and practical advice, Keller and Papasan guide readers on how to apply this principle in various aspects of life, including work, personal goals, and relationships. The book’s clear, concise writing and actionable steps make it an accessible and valuable read for anyone looking to boost their productivity and achieve their goals. Overall, “The ONE Thing” is an insightful and practical book that encourages readers to prioritize their efforts and focus on what truly matters to achieve extraordinary results.

### ⭐⭐⭐⭐ That’s great, but what’s the “one thing”
*by I***N on June 19, 2017*

This book by Gary Keller was a number 1, Wall Street Journal bestseller. The author’s credibility derives from his being the founder of Keller Williams Realty International, which is the largest real estate company in the world, by agent count. The book opens with a dialogue between Curly and Mitch from the comedy/drama, “City Slickers”. Curly: Do you know what the secret of life is? Mitch: No. What? Curly: This. [He holds up one finger.] Mitch: Your finger? Curly: One thing. Just one thing. You stick to that and everything else don’t mean sh*t. Mitch: That’s great, but what’s the “one thing”? Curly: That’s what you’ve got to figure out. The route to extraordinary success, according to Keller, is the discovery of what your ‘One Thing’ is. As children, we were required to do things when the time came: breakfast time, time to go to school, time to do homework, bath time, and bedtime. As we got older, we were given the discretion to choose when to do things, but not whether – homework before bed. But as adults, everything becomes a choices, and it is these choices that define our lives. This book addresses the question of how to make good choices. Without a clear formula for making decisions, everything feels urgent and important. The ‘One Thing’ is such a formula. Keller describes the search for the ‘One Thing’ tightly: “What’s the One Thing you can do this week (day/month or year) such that by doing it, everything else would be easier or unnecessary?” He reports that where he has had huge success, it was always a function of narrowing his concentration down to one thing - and the converse was true too. Your to-do list probably contains many entries and possibly a few rated ‘A’. What this indicates is that you could be focusing attention on all your ‘A’s today, as opposed to the ‘One Thing’ that will help you achieve your major ‘One Thing’ in your business or private life. To-do lists commonly lack the focus on the ‘One Thing’ - success. “In fact,” notes Keller, “most to-do lists are actually just survival lists.” Survival lists are long, success lists are short. Keller uses this principle to explain why some people seem to get ahead where others don’t. Why, with the same number of hours available, do some succeed and others don’t? The successful identified the ‘One Thing’ that they really wanted to achieve, and applied the ‘One Thing’ principle to it, daily. This is not limited to work, but to one’s health – (What is the one thing I should do to increase my fitness?), marriage, income, and so on. This is the realization that not everything matters equally and that focusing on many things precludes giving your ‘One Thing’ the time and effort it deserves. To grasp the full intent of the criteria for a true ‘One Thing’, focus needs to be on the second half of the formula: “What’s the ONE Thing you can do this week such that by doing it everything else would be easier or unnecessary?” To illustrate the power of this insight, Keller cites the ‘domino effect’. This effect is the repercus sions of an act on every associated entity, like a row of standing dominos that falls when just the first one is pushed over. In an article in the prestigious American Journal of Physics in 1983, Lorne Whitehead described how a single domino can bring down another domino that is actually 50 percent larger. Getting extraordinary results is all about creating a domino effect in your life through the ‘One Thing’ principle. The ‘One Thing’ bears a striking resemblance to the over-used Pareto Principle, or the ‘80-20’rule, and differs only in that Kelly takes it to the extreme. His call it to take the 20% of your activities which will give you 80% of your benefit, and identify the ‘One Thing’ from that - the vital few of the vital few, until you get to the essential One Thing. All efforts are not equal, some will produce significantly more. To be able to say “yes” to the ‘One Thing’ requires saying no to all else. “Whether you say ‘later’ or ‘never’, the point is to say, ‘not now’ to anything else you could do until your most important work is done,” Keller advises. The suggestion that human beings can multitask is nonsense. Professor Clifford Nass of Stanford University, conducted enough experiments to conclude that “multitaskers were just lousy at everything.” The term was developed to describe computers not people, and the computers only processed only one piece of code at a time, just fast enough to appear as multitasking. Once the ‘One Thing’ of your work or current concern is identified, you won’t have to become a extremely disciplined human being to achieve. We already, naturally, have more discipline than we need: we simply need to direct and manage it a little better. “When you see people who look like disciplined people, what you’re really seeing is people who’ve trained a handful of habits into their lives,” Keller observes. Success is about doing the right thing, not about doing everything right. Before retiring, Michael Phelps had won 22 medals, making him the most-decorated Olympian in any sport. His coach since age 11, Bob Bowman, talked of his ability to focus as his greatest attribute, despite the fact that others said he would “never be able to focus on anything”. It would be fair to say that Phelps channelled all of his energy into one discipline, the One Thing, that developed into one habit—swimming daily. The results from developing the right habit are inevitable, they produce both the success you are searching for which greatly simplifies your life. “It’s not that we have too little time to do all the things we need to do,” Keller notes, “it’s that we feel the need to do too many things in the time we have.” The ‘One Thing’ is hardly a new notion, anyone who ever attended the 30-minute motivational speech at the company conference, has heard it. But hearing the message is quite different from internalizing it. Reading this very accessible book will ensure the message is internalized. And you will be very pleased you did. Readability Light -+--- Serious Insights High -+--- Low Practical High ---+- Low *Ian Mann of Gateways consults internationally on leadership and strategy, and is the author of the recently released ‘Executive Update.

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