COLOR WOW Color Security Shampoo

Description

The first complete range of professional-formulation products engineered for epic colour. Created by renowned beauty product innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), COLOR WOW harnesses the power of breakthrough technologies to keep colour-treated hair at its peak. Federici Brands is a beauty brand incubator built on a 25 year heritage of award winning, problem solving firsts. Known for disrupting the industry with first and best-in-class technologies, Federici Brands finds joy in changing consumers’ lives with inventive products, engineered to solve real problems and deliver truly transformational results. COLOR WOW Shampoo is specially formulated to prolong the life of your hair colour and maintain your hair's healthy appearance. Unlike typical shampoos that strip colour and moisture, this unique sulphate-free formula not only deposits moisturizing agents that keep hair nourished and colour looking vibrant and true, but also creates a rich lather. A special Japanese amino-fortified complex helps prevents breakage, dullness and dryness. Maintain the color “wow factor” from Shampoo to Shampoo. LCD technology keeps the cuticle from swelling, and keeps color on lock down. Humectants and lightweight moisturizing agents keep hair nourished and color looking vibrant.Note: Date mentioned on the item is Manufactured date and not the Expiry date