---
product_id: 10970639
title: "Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation"
brand: "nathan r. furrpaul ahlstrom"
price: "€ 32.49"
currency: EUR
in_stock: true
reviews_count: 10
url: https://www.desertcart.ie/products/10970639-nail-it-then-scale-it-the-entrepreneurs-guide-to-creating
store_origin: IE
region: Ireland
---

# Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

**Brand:** nathan r. furrpaul ahlstrom
**Price:** € 32.49
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation by nathan r. furrpaul ahlstrom
- **How much does it cost?** € 32.49 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/10970639-nail-it-then-scale-it-the-entrepreneurs-guide-to-creating)

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- nathan r. furrpaul ahlstrom enthusiasts

## Why This Product

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## Description

Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

## Images

![Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation - Image 1](https://m.media-amazon.com/images/I/512Qme7ZuRL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    A foundational book for any entrepreneur or executive
  

*by M***Z on Reviewed in the United States on February 4, 2024*

I live and die by these concepts I read in this book years ago. There’s nothing more important than nailing a concept cheaply and quickly before investing heavily in any idea or concept.

### ⭐⭐⭐⭐⭐ 5.0 out of 5 stars







  
  
    Be a scientist-not a hero
  

*by A***A on Reviewed in the United States on February 3, 2014*

The goal of any entrepreneur is to build something customers want, for a problem they're willing to pay for. Yet 90% of businesses fail because they can't get anyone to buy. Why is this the case?Y Combinator founder Paul Graham promotes the motto "Make something people want." Paradoxically, research shows that the natural tendencies of entrepreneurs jeopardize that mission, every step of the way. For example, entrepreneurs easily fall into the habit of following their own beliefs rather than facing up to the realities of the market before it's too late. Ultimately, our greatest enemy is ourselves--investing our time and money into things that won't work, at the cost of not discovering and pursuing the things that will work. NISI outlines a process that emphasizes having a scientific, unemotional mindset and maximizes time to failure, thereby minimizing the potential sunk cost of trying to realize a true business opportunity. NISI also warns us of the natural psychological traps of entrepreneurs and how to avoid them. At its core, the NISI about avoiding dangerous path of "I've got a great idea", and instead taking the road of "customer data indicates that this is true".The NISI process is straightforward and methodical: start with hypothesis about the customer pain, then test it. Once you've identified and validated the customer pain, hypothesize the minimum feature-set necessary to drive a customer purchase. From there, build a series of gradually more advanced prototypes, while discussing and validating with customers each step of the way. Eventually, you build a usable solution and sign up pilot customers, who help you refine your product and develop a go-to-market strategy.This process can be applied to startups, new ventures within, and to turn around lagging companies. But while this process sounds simple--even conventional--the true challenge is avoiding common entrepreneurial pitfalls and having the discipline to adhere to this process in full. My main takeaways? Talk to customers starting on day one, and don't stop. Be a scientist, not a hero.Two criticisms of the book:1) I thought that the third phase, "Nail the Go-to-Market Strategy" was presented weakly compared to the earlier phases. I give the authors credit for trying to condense positioning, marketing, and sales into a relatively small number of pages. But I felt that the sections on understanding the customer buying process and market communication and distribution infrastructure were not as practical as I would have hoped.2) The process, or at least the explanations and examples (eg. cold email scripts), is tilted toward B2B. I've started a B2B business previously, and from that perspective the content seemed spot-on. But as someone working on a B2C business now, I felt a little bit short-changed.

### ⭐⭐⭐⭐ 4.0 out of 5 stars







  
  
    Nail it then scale it ~ Kindle edition ~ Awesome resource!
  

*by N***0 on Reviewed in the United States on May 17, 2012*

This book is utterly amazing, filled with useful, practical information (not to mention real case studies) and is easy to read. I did myself a real favour buying this book, and my copy is already filled with highlighted text.The only negative comment is that I wish the layout of information was improved under relevant headings/sections and there were a few spelling errors. I also experienced some hassle on the kindle version at the end of the book where the page turns wouldn't go further into the references without crashing. (I have since been informed that the problem has been sorted out on kindle edition, but haven't checked).Buy it if you are contemplating a business or would like to know more about the best process for idea/product development. It's an excellent resource with references to other good books focussing on other specialised areas.

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-14*