Best Practice Cases in Branding for Strategic Brand Management, 3/e 3rd Edition

Goid

This was required reading for me. I found this book to be dry much of the time, though loaded with interesting facts. What bothered me the. Out we're the amount of typos found within the text. It's a nit picky thing, but it bugged me nonetheless.

Good case histories!

please cancel this comment i do not want to be viewed every time you want to sell this book in every web site i will really apreciate if you can take of my comment and my personal information also thank you very much best regards

heres a bunch of stories about companies that did well so whatever they did must be the best practice, despite the absence of any comparative company or practice...weak

I have used the previous edition of this text in my Brand Management class. This edition contains very few new cases. This is a prime example of authors and publishers extorting money from students by killing the used text market with a new edition that adds little value. If you teach a Brand Management class, do the work of selecting the most appropriate cases and have your students purchase them either either from the Harvard Business School Publishing website or from a publisher that accesses cases from multiple sources.