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A**B
Nice book, but meant mostly for designers
Written by experts (actually doctors) in design and proposes a new way of corporate thinking and using the best of left- / right-side brain thinkers.
M**T
Great Book!
This is a really high quality book filled with great thoughts and information. For me the most interesting parts are the sections discussing what they did with specific companies.
A**V
Five Stars
Great!!
M**N
Change? Forward march!
erratum:1. Since 2011 Esslinger is no more professor of Industrial Design at the University of Applied Arts in Vienna, Austria.2. Ross Lovegrove's demission as professor of Industrial Design at the University of Applied Arts in Vienna, Austria, had no other reason than his absence.
L**O
libro divertente, anche se graficamente non ben editato, capace di provocare nuove idee e ispirazioni
Libro di design.... con molti riquadri fotografici ma testo a tratti troppo piccolo e denso. Sembra non si voglia dar risalto ai contenuti verbali.Tuttavia, perdendo la vista, si trovano interessanti insight e spunti per il lavoro.
**Y
Apple
The part on apple is pretty short. I would have expected it to be longer knowing how much Hartmut loved California when he came to Apple for Snow White.
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