The Brand That Changed Beef: How Certified Angus Beef Brand Became a Worldwide Icon of Quality: A Company Biography Hardcover – January 1, 2010
Product ID: 102829400
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D**E
Five Stars
Gave me everything that I was searching for.
K**R
A Moooving Story
This is a great story regarding the history and goals of the Angus Beef Association. The work and dedication of the founders and members is truly impressive. I highly recommend this book to all marketers because it is an outstanding telling of how a brand was built.
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