---
product_id: 101786091
title: "Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz"
brand: "ion"
price: "€ 19.10"
currency: EUR
in_stock: true
reviews_count: 8
category: "Ion"
url: https://www.desertcart.ie/products/101786091-ion-permanent-brights-creme-hair-color-purple-vegan-cruelty-free
store_origin: IE
region: Ireland
---

# Vegan & cruelty-free formula Vibrant, fade-resistant purple 100% gray coverage, long-lasting Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz

**Brand:** ion
**Price:** € 19.10
**Availability:** ✅ In Stock

## Summary

> 💜 Own your bold with color that speaks louder than words!

## Quick Answers

- **What is this?** Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz by ion
- **How much does it cost?** € 19.10 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.ie](https://www.desertcart.ie/products/101786091-ion-permanent-brights-creme-hair-color-purple-vegan-cruelty-free)

## Best For

- ion enthusiasts

## Why This Product

- Trusted ion brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gray? Covered.:** Achieve flawless 100% gray coverage with every application.
- • **Conscious Beauty:** Crafted with vegan, cruelty-free ingredients for guilt-free glam.
- • **Nourish & Protect:** Infused with ionic wheat germ protein and botanical extracts to keep hair healthy and soft.
- • **Salon-Grade Vibrancy:** Experience rich, professional purple hues that turn heads and last.
- • **Fade-Resistant Formula:** State-of-the-art European tech ensures your color stays bold wash after wash.

## Overview

Ion Permanent Brights Creme Hair Color in Purple delivers a vibrant, long-lasting shade with 100% gray coverage. This vegan, cruelty-free, and ammonia-free formula nourishes hair with ionic wheat germ protein and botanical extracts, ensuring fade-resistant, salon-quality results in a convenient 2.05 oz tube.

## Description

desertcart.com : Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz : Beauty & Personal Care

Review: Forget box dye! This is my go to! - ⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!
Review: My favorite black hair dye - I have been using this dye for many months now. It leaves my hair super black for a long time. If it gets on my skin, it's easy to get off with water. I haven't had to worry about a stain on my skin after coloring. Some marks are a little more difficult to get off if they stay on for the whole process, but still come of fairly easily with water and a rag/towel. The process I do that has made it last longer was: • Wash my un-dyed hair with shampoo only before coloring (no conditioner for this one) • Wait 24 hours from last hair wash to color (My hair gets oily fast, so 48 hours is too long for me). The oils help lessen the damage to your hair but too much oil has been a problem for me. • After I dye, rinse with cold water til the water runs clear and use the ION color sealer (this stuff genuinely works. You can use it a couple times a week after you dye too). I do not use shampoo or conditioner on this step so the color can settle in. • Wait 48 hours to wash hair again and wash every other day after that. This is when you can use conditioner again. When I started doing that I saw a big difference. Of course, make sure you tailor it to your hair type, but this is what's worked for me. The nice thing about this dye is that while it does make a little color come out during shampooing for some washes, it doesn't stain anything and doesn't run with just water. That means if it rains you won't have to worry! It doesn't get on my clothes at all if it gets wet like temporary colors.

## Features

- Extensive shade range with beautiful brunettes, believable blondes, high lift blondes, richest reds and intense reds
- 100% gray coverage
- Ionic wheat germ protein, nourishing botanical extracts and low ammonia
- Vegan and cruelty free (not tested on animals)
- State-of-the-art European formula for long-lasting, fade-resistant color

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07KGMCY75 |
| Best Sellers Rank | #4,834 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #67 in Hair Color |
| Brand | ion |
| Brand Name | ion |
| Color | Purple |
| Container Type | Tube |
| Customer Reviews | 4.2 out of 5 stars 4,907 Reviews |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Manufacturer | Arcadia Beauty Labs LLC |
| Material Features | Natural |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | Brights |
| Unit Count | 2.05 Ounce |

## Product Details

- **Brand:** ion
- **Color:** Purple
- **Item Form:** Cream
- **Package Information:** Tube
- **Product Benefits:** Brights

## Images

![Ion Permanent Brights Creme Hair Color Purple, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, Long Lasting, Fade Resistant Color, 2.05 oz - Image 1](https://m.media-amazon.com/images/I/71Z70VSpu1L.jpg)

## Available Options

This product comes in different **Color** options.

## Questions & Answers

**Q: i bought Developer 30 with (9v very light cool blond . how long time should i put it ? my hair is dark brown and i dont want my hair be orang or red**
A: Colour doesn’t lift like lightener does. Light blonde cannot make dark brown hair blonde. It may lift your hair 2-3 levels with 30 volume, but you will end up with medium brown at best. See a professional if you want to go from dark brown to blonde. It will take multiple sessions. Or, buy lightener and lighten the hair in two sessions first, before trying to dye it to a blonde tone. The other person said use “ash” but cool blonde also has blue undertones, so ignore that. You can’t lift dark brown hair to blonde with colour. Leaving it on longer won’t change that, once the oxidation process is complete, nothing more will happen.

**Q: what color do you get if you dont bleach your hair and you have light brown/blonde/gray?**
A: This is great if you have naturally dark hair.  I use 30 volume with this and it doesn’t damage like bleach.  My hair is fine.  I lift all of it every two weeks till I get the level I want.  Then do roots about every 4-6 if needed.  It blends new growth so well!!!!  So this is much easier to do at home.  At volume 30 it took me from dark brown to a 6-7 level in one 45 min session.  It does take a little time to go past that but if you plan to stay blonde and not constantly switch, this is where it’s at.  You can get super light!  As for the toning quality in this lifter, it’s about worthless for us that have darker resistant hair.  Apparently it overtones on light blonde.  So for the darker hair girls like myself, you’ll have to wait two days and tone it a bit more to cool the color.  It’s never been an awful brass though.  I’m grateful, since sometimes I don’t have time to turn around and tone.  So yes, I’m glad it has some toning qualities.

**Q: My current hair color is about 50/50 (silver and light brown) I'm going to use a cap and pull though several strands of hair. Do I need to bleach?**
A: I would bleach my hair first, otherwise your color will not take on the light brown.  But if you use a bleach make sure you buy olaplex #1.  You put it in the bleach mix so  you will not damage your hair.  I am not a hair expert, this is just what I would do.  Also condition with olaplex #2.  This stuff is amazing.

**Q: What is included in this purchase?**
A: Only the hair dye. I also order the Ion developer. I use the Ion sensitive scalp 20 volume developer for my thick dry hair. Depending on your hair type you may want to research that. There are different volumes. Mix the 2 together following the instructions and you are good to go. Hope this helps. Take care!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Forget box dye! This is my go to!
*by K***. on January 7, 2026*

⭐️⭐️⭐️⭐️⭐️ Highly Recommend – Stunning Purple Results! I purchased Ion Permanent Brights Crème Hair Color in Radiant Orchid, and I couldn’t be happier with the results! I ordered two boxes since my hair is long (about halfway down my torso), and I definitely recommend doing the same if you have longer or thicker hair. For reference, my hair was previously dyed purple using box dye, and I did not lighten it before applying this product. I mixed both boxes together with 10-volume developer in a reusable dye bottle and applied it as a full-head application. The color turned out absolutely incredible a rich, vibrant, and beautiful purple that looks very professional. Honestly, this dye has completely converted me to salon-grade hair color. If you’re considering going purple, this is 100% the dye you want. The only minor downside is the very strong smell, but that’s pretty standard with salon-quality hair dye, so it didn’t bother me much. I’ve attached a photo, though it truly doesn’t do the color justice (my daughter was asleep, so I couldn’t take a better one). After rinsing with cold water only, I applied conditioner and left it in for about 5 minutes. My hair feels soft, healthy, and undamaged, no dryness or stiffness at all. Overall, I’m extremely impressed. 5/5 stars, you’ve definitely gained a loyal customer!

### ⭐⭐⭐⭐⭐ My favorite black hair dye
*by M***N on October 11, 2025*

I have been using this dye for many months now. It leaves my hair super black for a long time. If it gets on my skin, it's easy to get off with water. I haven't had to worry about a stain on my skin after coloring. Some marks are a little more difficult to get off if they stay on for the whole process, but still come of fairly easily with water and a rag/towel. The process I do that has made it last longer was: • Wash my un-dyed hair with shampoo only before coloring (no conditioner for this one) • Wait 24 hours from last hair wash to color (My hair gets oily fast, so 48 hours is too long for me). The oils help lessen the damage to your hair but too much oil has been a problem for me. • After I dye, rinse with cold water til the water runs clear and use the ION color sealer (this stuff genuinely works. You can use it a couple times a week after you dye too). I do not use shampoo or conditioner on this step so the color can settle in. • Wait 48 hours to wash hair again and wash every other day after that. This is when you can use conditioner again. When I started doing that I saw a big difference. Of course, make sure you tailor it to your hair type, but this is what's worked for me. The nice thing about this dye is that while it does make a little color come out during shampooing for some washes, it doesn't stain anything and doesn't run with just water. That means if it rains you won't have to worry! It doesn't get on my clothes at all if it gets wet like temporary colors.

### ⭐⭐⭐⭐⭐ Best I've used
*by K***T on January 17, 2026*

Longest lasting I've ever used. Color was very bright In the light darker In normal setting just ordred another one today

## Frequently Bought Together

- Ion Permanent Brights Creme Hair Color Purple Purple
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes
- AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring

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*Product available on Desertcart Ireland*
*Store origin: IE*
*Last updated: 2026-03-01*